Yes. Pinpointe is designed to help you personalize your communications to improve response results. Any field that exists in your contact lists can be easily inserted into the email subject or anywhere within the email body. When you create and configure your contact lists, you will probably create some additional custom fields too. These custom fields can also be used to personalize your communications. To insert any field, including custom fields into your email campaign, just click on the “Insert Field” link underneath the WYSIWYG editor (HTML emails) or Text editor (Text Emails.) A popup window will appear asking you to select the Custom Field you would like to insert. You’ll see the field inserted as a tag. For example if your list has fields [...]
Can I send out a series of messages over time when a user subscribes to a list?
Of course. Pinpointe supports sending of automatic sequential emails that are triggered when a user subscribes, sent in specific time intervals, eg. After 1 hour, or after 2 days etc. These sequential emails are referred to as Auto-Pilot campaigns, or ‘autoresponders’ and can be accessed using the Autoresponders section from the main menu. Pinpointe also supports custom Auto-pilot campaigns that are triggered by specific custom fields. Lets say for example, that you have a custom field called “Title Level” and an Autoresponder setup to send out a specific email to all ‘Director-level’ contacts. When the contact fills in their details in the subscription form, and selects ‘Director-level’ from the options, they will receive this auto-pilot response. You can create different auto-pilot campaigns with different [...]
Can I have different ‘senders’ for each campaign?
Yes. When you set up a campaign and then again when the campaign is sent out, you are asked to provide the sender information and the ‘reply-to’ information. Pinpointe will then send the email out with the From and Reply-To headers set to your preference. Here’s an excellent use for this feature. Assume you have a regional sales team in say, New York City and your sales team will be attending (or running) a local event or trade show. Use the ‘send on behalf of’ feature to send personalized email invitations from your regional representative to the prospects in his/her territory or region. You can set up the entire process for the regional team and prospects can even reply directly to the salesperson.
