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	<title>Email and Social Marketing Tips &#124; Pinpointe Blog &#187; Personalization</title>
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	<description>The Official Pinpointe Email Marketing Blog</description>
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		<title>Which is Better: Person&#8217;s Name or Company for Send-From Address?</title>
		<link>http://www.pinpointe.com/blog/which-is-better-persons-name-or-company-for-send-from-address</link>
		<comments>http://www.pinpointe.com/blog/which-is-better-persons-name-or-company-for-send-from-address#comments</comments>
		<pubDate>Tue, 24 Mar 2009 00:39:02 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[email send-from address]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=29</guid>
		<description><![CDATA[Our goal as marketers is to develop a &#8216;relationship&#8217; with our audience.  Generally speaking, people respond to people better than they respond to &#8216;things&#8217; &#8211; like your company.
Based on our split testing, we&#8217;ve found that in most cases, you&#8217;ll see better results by using a specific contact person (yourself for example) vs. a general address [...]]]></description>
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		<title>Can I personalize email subject lines and email bodies?</title>
		<link>http://www.pinpointe.com/blog/can-i-personalize-email-subject-lines-and-email-bodies</link>
		<comments>http://www.pinpointe.com/blog/can-i-personalize-email-subject-lines-and-email-bodies#comments</comments>
		<pubDate>Wed, 09 Jul 2008 19:55:49 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Using Custom Fields]]></category>
		<category><![CDATA[personalizing email]]></category>

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		<description><![CDATA[Yes.  Pinpointe is designed to help you personalize your communications to improve response results.  Any field that exists in your contact lists can be easily inserted into the email subject or anywhere within the email body.  When you create and configure your contact lists, you will probably create some additional custom fields too.  These custom fields can [...]]]></description>
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