Our goal as marketers is to develop a ‘relationship’ with our audience. Generally speaking, people respond to people better than they respond to ‘things’ – like your company. Based on our split testing, we’ve found that in most cases, you’ll see better results by using a specific contact person (yourself for example) vs. a general address like ‘support@’ or ‘sales@’, or just using your Company name. Your recipients take only a second or two to decide whether or not to open your email. If they do not recognize your company, they are likely to skip over the email. Also, general addresses are less personal, which reduces open rates. Actual Results Based on analysis of various campaigns across our system we [...]
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Can I personalize email subject lines and email bodies?
Yes. Pinpointe is designed to help you personalize your communications to improve response results. Any field that exists in your contact lists can be easily inserted into the email subject or anywhere within the email body. When you create and configure your contact lists, you will probably create some additional custom fields too. These custom fields can also be used to personalize your communications. To insert any field, including custom fields into your email campaign, just click on the “Insert Field” link underneath the WYSIWYG editor (HTML emails) or Text editor (Text Emails.) A popup window will appear asking you to select the Custom Field you would like to insert. You’ll see the field inserted as a tag. For example if your list has fields [...]
Can I have different ‘senders’ for each campaign?
Yes. When you set up a campaign and then again when the campaign is sent out, you are asked to provide the sender information and the ‘reply-to’ information. Pinpointe will then send the email out with the From and Reply-To headers set to your preference. Here’s an excellent use for this feature. Assume you have a regional sales team in say, New York City and your sales team will be attending (or running) a local event or trade show. Use the ‘send on behalf of’ feature to send personalized email invitations from your regional representative to the prospects in his/her territory or region. You can set up the entire process for the regional team and prospects can even reply directly to the salesperson.
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