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	<title>Pinpointe - Business Email Marketing Blog &#187; Mobile Devices</title>
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	<description>Tips to improve results for Business email marketing and social networking</description>
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		<title>Impact of Mobile Devices on Email Design</title>
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		<pubDate>Wed, 23 Mar 2011 00:31:00 +0000</pubDate>
		<dc:creator>Pinpointe</dc:creator>
				<category><![CDATA[General Tips]]></category>
		<category><![CDATA[Mobile Devices]]></category>
		<category><![CDATA[mobile]]></category>

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		<description><![CDATA[According to new marketing data from MarketingSherpa, 64% of key decision makers are viewing your carefully crafted email on their mobile devices.  Chances are, your email might look downright awful when viewed on a mobile device. The &#8216;use scenario&#8217; we are seeing is that people use their smart phones to do real-time checking (often skimming) of email, and make a quick decision whether to keep the email and read it in more detail later, or delete it. They then go back and review / act upon more important emails from their desktop. The survey also indicates mobile email users don&#8217;t click on links from these devices &#8212; only 54 percent have ever clicked on a link from their mobile device. [...]]]></description>
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