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Impact of Mobile Devices on Email Design

According to new marketing data from MarketingSherpa, 64% of key decision makers are viewing your carefully crafted email on their mobile devices.  Chances are, your email might look downright awful when viewed on a mobile device. The ‘use scenario’ we are seeing is that people use their smart phones to do real-time checking (often skimming) of email, and make a quick decision whether to keep the email and read it in more detail later, or delete it. They then go back and review / act upon more important emails from their desktop. The survey also indicates mobile email users don’t click on links from these devices — only 54 percent have ever clicked on a link from their mobile device. [...]

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