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	<title>Email and Social Marketing Tips &#124; Pinpointe Blog &#187; Miscellaneous</title>
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		<title>How Email Open Tracking Works</title>
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		<pubDate>Sat, 07 Mar 2009 22:50:36 +0000</pubDate>
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				<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[General User Information]]></category>
		<category><![CDATA[Miscellaneous]]></category>
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		<description><![CDATA[Click tracking and Link tracking are built in to Pinpointe, so you don&#8217;t have to do anything to generate nice campaign reports to show these results, but it helps to know how these features work.
Tracking Opens
To track an &#8220;open&#8221; in an HTML email, we embed a tiny, 1&#215;1 pixel transparent .GIF at the bottom of [...]]]></description>
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