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	<title>Email and Social Marketing Tips &#124; Pinpointe Blog &#187; Google</title>
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		<title>Using Google Website Optimizer to Increase Conversion Rates</title>
		<link>http://www.pinpointe.com/blog/using-google-website-optimizer-to-increase-conversion-rates</link>
		<comments>http://www.pinpointe.com/blog/using-google-website-optimizer-to-increase-conversion-rates#comments</comments>
		<pubDate>Wed, 14 Jan 2009 11:55:26 +0000</pubDate>
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				<category><![CDATA[General Tips]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Website Integration]]></category>

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		<description><![CDATA[Our theme for the start of 2009 is &#8211; squeeze every bit of performance out of every campaign. The only way to do that is to test, measure, optimize, and test again. Since one of the cool new features in Pinpointe 2.0 is split testing (so you can automatically optimize campaign results), I thought it [...]]]></description>
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