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	<title>Email and Social Marketing Tips &#124; Pinpointe Blog &#187; General Tips</title>
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	<link>http://www.pinpointe.com/blog</link>
	<description>The Official Pinpointe Email Marketing Blog</description>
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		<title>Webinar: Email Marketing 101 &#8211; Tips to Improve Email Delivery</title>
		<link>http://www.pinpointe.com/blog/webinar-email-marketing-101-tips-to-improve-html-email-delivery</link>
		<comments>http://www.pinpointe.com/blog/webinar-email-marketing-101-tips-to-improve-html-email-delivery#comments</comments>
		<pubDate>Tue, 05 Jan 2010 16:23:08 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Design for the Inbox]]></category>
		<category><![CDATA[Email Design Questions and Tips]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[Email Writing Tips]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[Webinars - Email Marketing]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=334</guid>
		<description><![CDATA[(Updated 12/15/09) This is the first in our series of Webinars on Email Marketing deliverability. The interactive session demonstrates tips to improve delivery and email response rates for your well crafted HTML emails. We also cover tips to help ensure your email gets read once it actually makes it to the inbox.

Email Marketing 101 focuses on email content and covers the following topics:

Update on CAN-SPAM Requirements
Designing for the Inbox: Think "Above the Fold"
21 DOs and DON'Ts - Tips to Improve Email Delivery
The total play time is 55 minutes; the on-demand version, accompanying slides and 10 page Q and A sumamry are below.
]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/webinar-email-marketing-101-tips-to-improve-html-email-delivery/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Embed Video in Email</title>
		<link>http://www.pinpointe.com/blog/how-to-embed-video-in-email</link>
		<comments>http://www.pinpointe.com/blog/how-to-embed-video-in-email#comments</comments>
		<pubDate>Thu, 20 Aug 2009 09:35:08 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[General Tips]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=315</guid>
		<description><![CDATA[Embedding video into emails has become a hot topic, and there are recent developments that are leading to some limited support for direct playing of embedded video in email.  However for today &#8211; here&#8217;s the best way to get video into your email campaign in a way that will be viewable by virtually any email [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/how-to-embed-video-in-email/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Embedding Video in Email &#8211; Overview</title>
		<link>http://www.pinpointe.com/blog/embedding-video-in-email-overview</link>
		<comments>http://www.pinpointe.com/blog/embedding-video-in-email-overview#comments</comments>
		<pubDate>Thu, 20 Aug 2009 09:28:35 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Email Design Questions and Tips]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[Video in Email]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=305</guid>
		<description><![CDATA[Embedding Video In Email &#8211; Overview
With over 15B emails being viewed online each month in the US alone, we&#8217;re seeing an uptick in customers asking about embedding video in email.  This led us to head off and investigate a few different questions:

Can video be embedded in email?
If Video can be embedded &#8211; how exactly do [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/embedding-video-in-email-overview/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Email Authentication &#8211; DKIM and SPF: Which ISP&#8217;s are Checking?</title>
		<link>http://www.pinpointe.com/blog/authentication-which-isps-are-checking</link>
		<comments>http://www.pinpointe.com/blog/authentication-which-isps-are-checking#comments</comments>
		<pubDate>Mon, 20 Apr 2009 23:38:31 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[General Tips]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=177</guid>
		<description><![CDATA[At Pinpointe, we&#8217;ve been using DKIM and SPF for nearly a year for our customers &#8211; at no extra charge. 
 If you want to know more about which ISP&#8217;s are presently using Authentication and/or Authorization to verify the validity of your email (and thereby decide whether to deliver your email or possibly drop it into Ethertrash) [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/authentication-which-isps-are-checking/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Which is Better: Person&#8217;s Name or Company for Send-From Address?</title>
		<link>http://www.pinpointe.com/blog/which-is-better-persons-name-or-company-for-send-from-address</link>
		<comments>http://www.pinpointe.com/blog/which-is-better-persons-name-or-company-for-send-from-address#comments</comments>
		<pubDate>Tue, 24 Mar 2009 00:39:02 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[email send-from address]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=29</guid>
		<description><![CDATA[Our goal as marketers is to develop a &#8216;relationship&#8217; with our audience.  Generally speaking, people respond to people better than they respond to &#8216;things&#8217; &#8211; like your company.
Based on our split testing, we&#8217;ve found that in most cases, you&#8217;ll see better results by using a specific contact person (yourself for example) vs. a general address [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/which-is-better-persons-name-or-company-for-send-from-address/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Impact of Blackberry and PDAs on Email Design</title>
		<link>http://www.pinpointe.com/blog/impact-of-blackberry-and-pdas-on-email-design</link>
		<comments>http://www.pinpointe.com/blog/impact-of-blackberry-and-pdas-on-email-design#comments</comments>
		<pubDate>Mon, 23 Mar 2009 00:31:00 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Design for the Inbox]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[Message Deliverability]]></category>
		<category><![CDATA[Mobile Devices]]></category>
		<category><![CDATA[blackberry email]]></category>
		<category><![CDATA[email design blackbeerry pda]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=28</guid>
		<description><![CDATA[According to new marketing data from MarketingSherpa, 64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices.  Chances are, your email looks downright awful when viewed on a Blackberry or similar.
The &#8216;use scenario&#8217; we are seeing is that people use their mobile devices / smart phones to [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/impact-of-blackberry-and-pdas-on-email-design/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hard and Soft Bounces&#8230; What&#8217;s the Difference?</title>
		<link>http://www.pinpointe.com/blog/hard-and-soft-bounces-whats-the-difference</link>
		<comments>http://www.pinpointe.com/blog/hard-and-soft-bounces-whats-the-difference#comments</comments>
		<pubDate>Sun, 22 Mar 2009 21:26:05 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Bounces and Blacklists]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[Glossary]]></category>
		<category><![CDATA[Message Deliverability]]></category>
		<category><![CDATA[email bounce processing]]></category>
		<category><![CDATA[email hard bounces]]></category>
		<category><![CDATA[hard bouce]]></category>
		<category><![CDATA[soft bounce]]></category>
		<category><![CDATA[soft email bounces]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=25</guid>
		<description><![CDATA[Each Webinar series we run, we get questions about the difference between hard and soft bounces.
A &#8216;Hard&#8216; bounce is a permanent fatal error such as &#8211; the domain no longer exists (company went out of business), the email does not exist (the person retired / left the company / died). Most Email solutions, including Pinpointe&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/hard-and-soft-bounces-whats-the-difference/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using ALT Text Tags in HTML Email</title>
		<link>http://www.pinpointe.com/blog/using-alt-text-tags-in-html-email</link>
		<comments>http://www.pinpointe.com/blog/using-alt-text-tags-in-html-email#comments</comments>
		<pubDate>Sun, 22 Mar 2009 20:36:38 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Design for the Inbox]]></category>
		<category><![CDATA[Email Design Questions and Tips]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[blocked images email]]></category>
		<category><![CDATA[text-to-image ratio]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=24</guid>
		<description><![CDATA[What is &#8216;ALT Text&#8217; and why should you care?
As most of us have now experienced, many email clients now DISABLE graphics images by default. We haven&#8217;t seen specific metrics on what % of email inboxes have images disabled by default but general consensus seems to be in the 50% range, and increasing. So, if your [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/using-alt-text-tags-in-html-email/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>11 Common SPAM Content Mistakes</title>
		<link>http://www.pinpointe.com/blog/8-common-can-spam-content-mistakes</link>
		<comments>http://www.pinpointe.com/blog/8-common-can-spam-content-mistakes#comments</comments>
		<pubDate>Sat, 21 Mar 2009 00:15:07 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[SPAM Topics]]></category>
		<category><![CDATA[online spam checker]]></category>
		<category><![CDATA[spam tips]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=23</guid>
		<description><![CDATA[If you send email campaigns long enough, you will run into spam filter issues.  As a legitimate email marketer you can still expect 20%+ of your emails to just get lost in cyberspace, mostly due to overzealous spam filters. 
SPAM filters / firewalls use multiple techniques to determine whether your legitimate business email is SPAM .   [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/8-common-can-spam-content-mistakes/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Tracking Clicks for HTML &amp; Text Emails</title>
		<link>http://www.pinpointe.com/blog/how-are-clicks-tracked-for-html-and-text-emails</link>
		<comments>http://www.pinpointe.com/blog/how-are-clicks-tracked-for-html-and-text-emails#comments</comments>
		<pubDate>Sat, 07 Mar 2009 23:04:24 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[mail response rates]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=20</guid>
		<description><![CDATA[Clicks can be tracked for both HTML *and* text based emails (and multi-part emails too since that includes both HTML and text).  How?  Pretty easily.  When your email campaign goes out (assuming you have selected &#8216;enable tracking&#8217;), Pinpointe automatically converts your actual link to a link to a Pinpointe redirect program.  When a recipient clicks [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/how-are-clicks-tracked-for-html-and-text-emails/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Create &#8220;Ambient Awareness&#8221; with Twitter</title>
		<link>http://www.pinpointe.com/blog/create-ambient-awareness-with-twitter</link>
		<comments>http://www.pinpointe.com/blog/create-ambient-awareness-with-twitter#comments</comments>
		<pubDate>Tue, 17 Feb 2009 08:15:06 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=17</guid>
		<description><![CDATA[We just started using Twitter - our page isn't too impressive yet, but you can find us at www.twitter.com/Pinpointe. 

Twitter is among the fastest growing social networks. Nearly 4 million times a day, the 140-character limit “tweet” attracts some percentage of Twitter’s 200,000+ weekly users. According to TechCrunch, Twitter has 1 million total users. And Popacular.com runs a GigaTweet counter, claiming over a billion tweets and counting since Twitter launched in 2006. 

Here are a few Twitter tools you might find useful:...
]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/create-ambient-awareness-with-twitter/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Using Google Website Optimizer to Increase Conversion Rates</title>
		<link>http://www.pinpointe.com/blog/using-google-website-optimizer-to-increase-conversion-rates</link>
		<comments>http://www.pinpointe.com/blog/using-google-website-optimizer-to-increase-conversion-rates#comments</comments>
		<pubDate>Wed, 14 Jan 2009 11:55:26 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[General Tips]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Website Integration]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=16</guid>
		<description><![CDATA[Our theme for the start of 2009 is &#8211; squeeze every bit of performance out of every campaign. The only way to do that is to test, measure, optimize, and test again. Since one of the cool new features in Pinpointe 2.0 is split testing (so you can automatically optimize campaign results), I thought it [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/using-google-website-optimizer-to-increase-conversion-rates/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How do I find/list unsubscribed contacts?</title>
		<link>http://www.pinpointe.com/blog/how-do-i-findlist-unsubscribed-contacts</link>
		<comments>http://www.pinpointe.com/blog/how-do-i-findlist-unsubscribed-contacts#comments</comments>
		<pubDate>Fri, 19 Dec 2008 02:11:48 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Contact Lists]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[Pinpointe questions]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=14</guid>
		<description><![CDATA[To view the unsubscribed contacts:

Go to Contacts -&#62; Search Contacts in the menu,
Choose &#8220;View specific contacts from within the selected lists below&#8221;,
Select the list you want and click Next, and
Choose the Activity Status &#8220;Unsubscribed&#8221; and click Next.

You should now be presented with all of the unsubscribed contacts of the lists you selected. You can click [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/how-do-i-findlist-unsubscribed-contacts/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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