Increase Leads with Content-Based Marketing from Pinpointe on Vimeo. Download PowerPoint Download Q and A In our continuing series of Email Marketing Webinars, we are delighted to be joined by Intenet strategist and copyrighter, Bob Bly, to present ‘Generate More Leads with Content Marketing’. Offering white papers and other free content as premiums can double the response to your lead generation and email marketing campaigns. In this session, you will learn how to create free content offers that generate more leads while achieving other marketing objectives. WHAT YOU WILL LEARN: 5 reasons to offer free white papers in your marketing. The 4 characteristics of a successful offer. Choosing white paper titles and topics with the strongest appeal. Generate twice [...]
Dealing with CSS Styles in Email
As an email marketer you have probably already discovered that getting your newsletter or email campaign to display as you intended across the main email clients can be a challenge. The most popular email clients in business for example – Gmail (including Gmail for Businesses) and Microsoft Outlook 2007 / 2010 are pretty restrictive and only support about 40% of HTML / CSS styles. Even more challenging for email marketers – HTML ‘Best Practices’ for designing Websites are unfortunately often ‘Worst Practices’ for designing email campaigns, so your most experienced website designer / coder is probably designing email campaigns that won’t display right in a lot of email inboxes. (Hint: Always use the Pinpointe email campaign preview tool to see how your [...]
Top 10 Email Marketing Mistakes
At Pinpointe, we see very smart customers make mistakes that cause their email response rates to suffer. Here are the most common mistakes we see our new customers make: Not running the SPAM checker Pinpointe has a built-in email SPAM checker that evaluates your email content using the popular spamassassin spam engine, gives you a spam score and provides suggestions to help get your email to the inbox. Wise customers use it before sending any email campaign. Yet some customers don’t run the spam check and confidently send their email campaign to thousands of recipients, only to learn that 25% of their emails were blocked or filtered by spam filters because their spam score was too high. In the Pinpointe [...]
What is a “spam honeypot” or Spamtrap?
ISPs and spam tracking services like Spamhaus and SORBS rely on spamtraps or ‘honeypots’ to catch spammers – but what exactly is a ‘spam honeypot’ and how do you avoid hitting them? The bulk of the spamtraps and honeypots today are from dormant email accounts and/or closed domains. The logic is simple: a ‘dead email inbox can’t opt-in to receive email’, so anyone sending email to one of these spamtrap addresses is likely sending unsolicited email. ISPs (Yahoo.com, msn.com, gmail.com for example) review their list of email boxes regularly and disable accounts that have been inactive for a long period of time. They allow the addresses to sit disabled for six to 12 months – during which time any legitimate [...]
How to Embed Video in Email
Embedding video into emails has become a hot topic, and there are recent developments that are leading to some limited support for direct playing of embedded video in email. However for today – here’s the best way to get video into your email campaign in a way that will be viewable by virtually any email client. The best method is to change your mindset from ‘how to I embed Video in Email’ to ‘How to I incorporate Video in my Emails?’ (assuming of course that you have determined that your should add video). We’re simply going to add a graphic image to our email that looks like a video to be played, and we’ll include a link to a hosted [...]
Impact of Mobile Devices on Email Design
According to new marketing data from MarketingSherpa, 64% of key decision makers are viewing your carefully crafted email on their mobile devices. Chances are, your email might look downright awful when viewed on a mobile device. The ‘use scenario’ we are seeing is that people use their smart phones to do real-time checking (often skimming) of email, and make a quick decision whether to keep the email and read it in more detail later, or delete it. They then go back and review / act upon more important emails from their desktop. The survey also indicates mobile email users don’t click on links from these devices — only 54 percent have ever clicked on a link from their mobile device. [...]
Embedding Video in Email – Overview
Embedding Video In Email – Overview With over 15B emails being viewed online each month in the US alone, we’re seeing an uptick in email customers asking about embedding video in email. This led us to head off and investigate a few different questions: Can video be embedded in email? If Video can be embedded – how exactly do you do it? How / when to use video in email – will your recipients care? The future of Video in email We’ll cover each of these in a series of posts. Can Video be Embedded in Email? There are a handful of possible ways to embed video with an email – here’s a quick rundown of the possibilities:
