Pinpointe - Business Email Marketing Blog » Email Writing Tips

Webinar: Writing Tips to Improve Email Responses

Pinpointe — Thu, 17 Feb 2011 05:44:08 +0000

This is the SECOND in our series of Webinars on Email Marketing deliverability. Which is more important - a great subject line, or a fantastic graphic design and witty content? Will having more links in your email increase your email response rate, or decrease it? We'll explain in this 'Email Writing Tips' webinar .

Based on analysis of 100's of millions of B2B emails and thousands of email campaigns that have recently been sent through Pinpointe's email marketing platform, we'll cover specific writing tips that will help you to improve email response rates. First, we'll break the email down into sections, including the subject, send-from, introduction, body and signature. Then we'll cover email writing tips for each section to explain what you can do to maximize responses.

Join us in this 50 minute on-demand Webinar, where we cover:

The Top 9 Best / Worst Performing Email Subjects
What content should all good emails have in common?
Optimizing your Subject Line
Embedded Link analysis - how to optimize links in your email

The accompanying slides and Q and A summary are below... And hey, please Diggit, Fave or Tweet about it!

Webinar: Tips to Improve HTML Email Response Rates

Pinpointe — Wed, 19 Jan 2011 02:00:08 +0000

This is the first in our series of Webinars on Email Marketing deliverability. The interactive session demonstrates tips to improve delivery and email response rates for your well crafted HTML emails. We also cover tips to help ensure your email gets read once it actually makes it to the inbox. Email Marketing 101 focuses on email content and covers the following topics: Designing for the Inbox: Think "Above the Fold" 21 DOs and DON'Ts - Tips to Improve Email Delivery The on-demand version, accompanying slides and 10 page Q and A sumamry are included.

9 Tips for Writing Email Subject Lines That Work

Pinpointe — Thu, 07 May 2009 18:25:36 +0000

Every copywriter and journalist knows the importance of a powerful headline. The same applies for email subject lines, because as much as 40% of a recipient’s decision to open an email is based on the email subject (and sender). Despite that, many still underestimate just how important the email subject line is. So here are some anecdotes, facts, and guidelines that can help you write even better subject lines (and remind you how much you should focus on them.) The 50/50 Rule of Email Subjects According to some of the best copywriters of all time, you should spend … half of the entire time it takes to write a piece of persuasive content on the email subject. The same tip [...]