Email and Social Marketing Tips | Pinpointe Blog

(Updated March 6, 2010) This is our fourth in a series of educational webinars covering topics to help improve email marketing response rates.  Pinpointe is joined by NetProspex to present ”Writing Tips to Improve Email Response Rates.”  Based on analysis of millions of B2B emails that have been sent through Pinpointe’s email marketing platform, this Webinar provides real examples of the best and worst performing emails, and specific writing tips to help improve email response rates.  Join us for this 50 minute on-demand Webinar (you can also download the slide deck), where we’ll cover:

- The Top 10 Best / Worst Performing Email Subjects
– Writing Tips to Improve Email Response Rates
– B2B Email Content – How to Structure Your Email Content
- Analysis and Tips for Effective Link Usage

You can download the on-demand version and slide deck below… . And hey, please Diggit, Fave or Tweet about it!

		Download the Windows Media (.wmv) on-demand presentation (55 minutes / 28 MBytes)
		Download the Apple QuickTime (.mov) Downloads presentation (55 minutes / 21 MBytes)
		Download Slide Deck: “Email Marketing – Writing Tips to Improve Email Response Rates” (.pdf format) / 2MB”

If you’re interested in more advanced topics – check out Email Marketing 201 Webinar (aka “Why Good Emails Go Bad“) where we take it up a notch and explain in detail, the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients inbox. This webinar is more technical and ‘deeper’ than our previous webinars.

(Updated 12/15/09) This is the first in our series of Webinars on Email Marketing deliverability. The interactive session demonstrates tips to improve delivery and email response rates for your well crafted HTML emails. We also cover tips to help ensure your email gets read once it actually makes it to the inbox.

Email Marketing 101 focuses on email content and covers the following topics:

• Update on CAN-SPAM Requirements
• Designing for the Inbox: Think “Above the Fold”
• 21 DOs and DON’Ts – Tips to Improve Email Delivery

The total play time is 55 minutes; the on-demand version, accompanying slides and 10 page Q and A sumamry are below.

You can download the on-demand version and slide deck below… . And hey, please Diggit, Fave or Tweet about it!

		Download Slide Deck: “Email Marketing 101: Tips to Improve HTML Email Response Rates” (.pdf format)“
		Download 8 page Question and Answer Summary (pdf format)”
		Download the Quicktime (mpeg 4 / .mov) on-demand presentation (57 minutes / 17MBytes -downloads before playing)
		Download the Windows Media (.wmv) on-demand presentation (57 minutes / 21.5MBytes)

If you’re interested in more advanced topics – check out Email Marketing 201 Webinar (aka “Why Good Emails Go Bad“) where we take it up a notch and explain in detail, the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients inbox. This webinar is more technical and ‘deeper’ than our previous webinars.

Every copywriter and journalist knows the importance of a powerful headline. The same applies for email subject lines, because as much as 40% of a recipient’s decision to open an email is based on the email subject (and sender).  Despite that, many still underestimate just how important the email subject line is. So here are some anecdotes, facts, and guidelines that can help you write even better subject lines (and remind you how much you should focus on them.)

The 50/50 Rule of Email Subjects

According to some of the best copywriters of all time, you should spend … Read the rest of this entry »