There are two ways one of your campaigns can get forwarded. The first is simply that an excited recipient thinks your email is useful and they forward it directly onward. The original email along with the original, unmodified trackable links and embedded ‘beacon’ image (used to track HTML email opens) is forwarded. When the *new* recipient (person email was forwarded to) opens the email or clicks a link, this will register as an open or click for the original recipient. When reviewing statistics, what you’ll see is repeated opens/clicks registered for the same recipient. Here’s an example from Pinpointe’s email open reporting. Maybe this person was click happy. Maybe their cat walked across their keyboard a few times and stepped [...]
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11 Common SPAM Content Mistakes
If you send email campaigns long enough, you will run into spam filter issues. As a legitimate email marketer you can still expect 20%+ of your emails to just get lost in cyberspace, mostly due to overzealous spam filters. SPAM filters / firewalls use multiple techniques to determine whether your legitimate business email is SPAM . Today’s filters rely heavily on your domain and server reputation, but most filters still factor in your email’s content, and are based on the spamassassin engine. Content-based filters review your content and assign points each time they see something that looks like a spammy phrase, and certain criteria get more points than others. If your campaign’s total “spam score” exceeds a certain threshold, your [...]
Tracking Clicks for HTML & Text Emails
Clicks can be tracked for both HTML *and* text based emails (and multi-part emails too since that includes both HTML and text). How? Pretty easily. When your email campaign goes out (assuming you have selected ‘enable tracking’), Pinpointe automatically converts your actual link to a link to a Pinpointe redirect program. When a recipient clicks your link, they’re redirected from our server to your original URL (in the blink of an eye) and we track the click. That helps us generate our slick, real-time campaign reports telling you which links your recipients clicked and when. It doesn’t matter whether the email is in HTML, Text or Multi-part – the operation is the same and we instantly record link clicks. This [...]
