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	<title>Email and Social Marketing Tips &#124; Pinpointe Blog &#187; Email Response Rates</title>
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	<description>The Official Pinpointe Email Marketing Blog</description>
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			<item>
		<title>Webinar &#8211; Use Split Testing to Improve Email Responses</title>
		<link>http://www.pinpointe.com/blog/webinar-use-split-testing-to-improve-email-responses</link>
		<comments>http://www.pinpointe.com/blog/webinar-use-split-testing-to-improve-email-responses#comments</comments>
		<pubDate>Thu, 03 Jun 2010 01:43:12 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Webinars - Email Marketing]]></category>
		<category><![CDATA[email split testing]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=208</guid>
		<description><![CDATA[(Updated 3-June 2010)  Our first webinar &#8216;Email Marketing 101&#8242; was focused on basic tips to improve delivery, with a concentration on email content &#8211; the easiest component for most of us marketing folks to control.
Once challenge many Email marketers face, is knowing  for sure which variation of their given email will deliver the best results.  Different strategies [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/webinar-use-split-testing-to-improve-email-responses/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		</item>
		<item>
		<title>Webinar -Writing Tips to Improve Email Response Rates</title>
		<link>http://www.pinpointe.com/blog/webinar-18-writing-tips-to-improve-email-results</link>
		<comments>http://www.pinpointe.com/blog/webinar-18-writing-tips-to-improve-email-results#comments</comments>
		<pubDate>Fri, 05 Mar 2010 17:35:34 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Email Design Questions and Tips]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[Email Writing Tips]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Webinars - Email Marketing]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=271</guid>
		<description><![CDATA[(Updated March 6, 2010) This is our fourth in a series of educational webinars covering topics to help improve email marketing response rates.  Pinpointe is joined by NetProspex to present &#8221;Writing Tips to Improve Email Response Rates.&#8221;  Based on analysis of millions of B2B emails that have been sent through Pinpointe&#8217;s email marketing platform, this Webinar provides real examples of the [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/webinar-18-writing-tips-to-improve-email-results/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Webinar: Email Marketing 101 &#8211; Tips to Improve Email Delivery</title>
		<link>http://www.pinpointe.com/blog/webinar-email-marketing-101-tips-to-improve-html-email-delivery</link>
		<comments>http://www.pinpointe.com/blog/webinar-email-marketing-101-tips-to-improve-html-email-delivery#comments</comments>
		<pubDate>Tue, 05 Jan 2010 16:23:08 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Design for the Inbox]]></category>
		<category><![CDATA[Email Design Questions and Tips]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[Email Writing Tips]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[Webinars - Email Marketing]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=334</guid>
		<description><![CDATA[(Updated 12/15/09) This is the first in our series of Webinars on Email Marketing deliverability. The interactive session demonstrates tips to improve delivery and email response rates for your well crafted HTML emails. We also cover tips to help ensure your email gets read once it actually makes it to the inbox.

Email Marketing 101 focuses on email content and covers the following topics:

Update on CAN-SPAM Requirements
Designing for the Inbox: Think "Above the Fold"
21 DOs and DON'Ts - Tips to Improve Email Delivery
The total play time is 55 minutes; the on-demand version, accompanying slides and 10 page Q and A sumamry are below.
]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/webinar-email-marketing-101-tips-to-improve-html-email-delivery/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If an Email is Forwarded, Are Click and Open Stats Tracked?</title>
		<link>http://www.pinpointe.com/blog/if-an-email-is-forwarded-are-click-and-open-stats-tracked</link>
		<comments>http://www.pinpointe.com/blog/if-an-email-is-forwarded-are-click-and-open-stats-tracked#comments</comments>
		<pubDate>Sun, 17 May 2009 06:41:55 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Tracking and Reporting]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=26</guid>
		<description><![CDATA[There are two ways one of your campaigns can get forwarded.
The first is simply that an excited recipient thinks your email is useful, they forward it directly onward.  In this case, the entire original email along with the trackable links and embedded &#8216;beacon&#8217; image that is used to track HTML email opens are forwarded to the [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/if-an-email-is-forwarded-are-click-and-open-stats-tracked/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>9 Tips for Writing Email Subject Lines That Work</title>
		<link>http://www.pinpointe.com/blog/9-tips-for-writing-email-subject-lines-that-work</link>
		<comments>http://www.pinpointe.com/blog/9-tips-for-writing-email-subject-lines-that-work#comments</comments>
		<pubDate>Thu, 07 May 2009 18:25:36 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Design for the Inbox]]></category>
		<category><![CDATA[Email Design Questions and Tips]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[Email Writing Tips]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=247</guid>
		<description><![CDATA[Every copywriter and journalist knows the importance of a powerful headline. The same applies for email subject lines, because as much as 40% of a recipient&#8217;s decision to open an email is based on the email subject (and sender).  Despite that, many still underestimate just how important the email subject line is. So here are [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/9-tips-for-writing-email-subject-lines-that-work/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Ideal Email Subject Line Length</title>
		<link>http://www.pinpointe.com/blog/what-is-an-ideal-email-subject-line-length</link>
		<comments>http://www.pinpointe.com/blog/what-is-an-ideal-email-subject-line-length#comments</comments>
		<pubDate>Thu, 07 May 2009 06:23:00 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Design for the Inbox]]></category>
		<category><![CDATA[Email Response Rates]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=236</guid>
		<description><![CDATA[We ran multiple experiments on subject lines and summarized one particular case study example in our recent webinar: &#8220;Use Split Testing to Improve Email Responses (you can download the slides and view the on-demand version).
Here are the email subject variations:

1: %%First%% &#8211; [Webinar] Split Test Case Studies (Feb 4)
2: %%First%% &#8211; [Webinar] Split Test Case [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/what-is-an-ideal-email-subject-line-length/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Worst Performing Email Subject Lines</title>
		<link>http://www.pinpointe.com/blog/10-worst-performing-email-subject-lines</link>
		<comments>http://www.pinpointe.com/blog/10-worst-performing-email-subject-lines#comments</comments>
		<pubDate>Thu, 07 May 2009 04:39:21 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Email Design Questions and Tips]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[SPAM Topics]]></category>
		<category><![CDATA[best email subjects]]></category>
		<category><![CDATA[email subject lines]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=225</guid>
		<description><![CDATA[We already covered the top 10 Best performing headlines &#8211; so read, review and emulate.  Since no top 10 &#8216;Best&#8217; list would be complete without the corresponding &#8216;10 worst&#8217;  list, here are the subject lines associated with the 10 worst performing emails campaigns, along with our opinion of what the recipient may have thought when [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/10-worst-performing-email-subject-lines/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>10 Best Performing Email Subject Lines</title>
		<link>http://www.pinpointe.com/blog/10-best-performing-email-subject-lines</link>
		<comments>http://www.pinpointe.com/blog/10-best-performing-email-subject-lines#comments</comments>
		<pubDate>Thu, 07 May 2009 04:28:43 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Design for the Inbox]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[best email subject lines]]></category>
		<category><![CDATA[email subject lines]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=216</guid>
		<description><![CDATA[Our customers ask for advice on how to write killer email subjects.  We point them to our advice here &#8220;Tips for Writing Email Headlines That Work&#8221; where we explain the different approaches to an email promotion and describe top strategies for crafting winning email subject lines.  This is an excellent starting point and [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/10-best-performing-email-subject-lines/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>DKIM / Authentication Advantages and Disadvantages</title>
		<link>http://www.pinpointe.com/blog/dkim-authentication-advantages-and-disadvantages</link>
		<comments>http://www.pinpointe.com/blog/dkim-authentication-advantages-and-disadvantages#comments</comments>
		<pubDate>Mon, 20 Apr 2009 23:09:34 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Email Authentication and Authorization]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[Message Deliverability]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=172</guid>
		<description><![CDATA[We cover an explanation of DKIM Email Authentication in our blog entry DKIM Email Authentication.  Here we&#8217;ll summarize some the top advantages and disadvantages.
DKIM Authentication &#8211; Advantages
If you have a very large list, your campaigns are more likely to get blocked or &#8220;throttled&#8221; by major ISPs like AOL, Yahoo, Hotmail, and Gmail. However, if you [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/dkim-authentication-advantages-and-disadvantages/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Deploying DKIM Authentication in 4 Simple Steps</title>
		<link>http://www.pinpointe.com/blog/deploying-dkim-authentication-in-4-simple-steps</link>
		<comments>http://www.pinpointe.com/blog/deploying-dkim-authentication-in-4-simple-steps#comments</comments>
		<pubDate>Mon, 20 Apr 2009 22:40:44 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Email Authentication and Authorization]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[Message Deliverability]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=167</guid>
		<description><![CDATA[DKIM is an emerging e-mail authentication standard supported by Yahoo, Google and others ISPs, as well as a growing number of Email Service Providers like Pinpointe and that was developed by the Internet Engineering Task Force. DKIM allows an organization to cryptographically sign outgoing e-mail to verify that it sent the message.  Deploying DKIM for [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/deploying-dkim-authentication-in-4-simple-steps/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DKIM Email Authentication in 2009</title>
		<link>http://www.pinpointe.com/blog/dkim-email-authentication</link>
		<comments>http://www.pinpointe.com/blog/dkim-email-authentication#comments</comments>
		<pubDate>Mon, 20 Apr 2009 03:11:37 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email Authentication and Authorization]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[Message Deliverability]]></category>
		<category><![CDATA[SPAM Topics]]></category>
		<category><![CDATA[Email Authenticatio / Authorization]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=140</guid>
		<description><![CDATA[Email authentication is a way to say, &#8220;This email is from Pinpointe&#8217;s servers, but it&#8217;s being sent on behalf of me, so you can trust it.&#8221; It basically prevents your email from looking spoofed (like a forgery).  DKIM is the e-mail authentication standard developed by the Internet Engineering Task Force to address one of the [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/dkim-email-authentication/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How do I know if I&#8217;m on a SPAM Blacklist?</title>
		<link>http://www.pinpointe.com/blog/how-do-i-know-if-im-on-a-spam-blacklist</link>
		<comments>http://www.pinpointe.com/blog/how-do-i-know-if-im-on-a-spam-blacklist#comments</comments>
		<pubDate>Fri, 17 Apr 2009 05:45:23 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Bounces and Blacklists]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[Message Deliverability]]></category>
		<category><![CDATA[SPAM Topics]]></category>
		<category><![CDATA[spam blacklist]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=85</guid>
		<description><![CDATA[We often get the question: &#8220;How do I know if my company is on a SPAM Blacklist?&#8221; Followed by &#8220;If my company is on a SPAM blacklist, how the heck do we get unlisted?
There are several hundred SPAM blacklists but luckily, there are a few tools that can help you check most of them quickly. [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/how-do-i-know-if-im-on-a-spam-blacklist/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Install an SPF Record to Improve Email Delivery</title>
		<link>http://www.pinpointe.com/blog/install-an-spf-record-to-improve-email-delivery</link>
		<comments>http://www.pinpointe.com/blog/install-an-spf-record-to-improve-email-delivery#comments</comments>
		<pubDate>Tue, 24 Mar 2009 16:10:27 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Design for the Inbox]]></category>
		<category><![CDATA[Email Authentication and Authorization]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[Glossary]]></category>
		<category><![CDATA[Message Deliverability]]></category>
		<category><![CDATA[SPAM Topics]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=34</guid>
		<description><![CDATA[This entry applies to anyone who will be outsourcing any of their outbound email sending from servers other than their corporate email servers.  You are likely an IT person who had landed here because someone from the marketing department said &#8216;Hey IT dude &#8211; we started using an ESP and we want to maximize email [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/install-an-spf-record-to-improve-email-delivery/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Which is Better: Person&#8217;s Name or Company for Send-From Address?</title>
		<link>http://www.pinpointe.com/blog/which-is-better-persons-name-or-company-for-send-from-address</link>
		<comments>http://www.pinpointe.com/blog/which-is-better-persons-name-or-company-for-send-from-address#comments</comments>
		<pubDate>Tue, 24 Mar 2009 00:39:02 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[email send-from address]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=29</guid>
		<description><![CDATA[Our goal as marketers is to develop a &#8216;relationship&#8217; with our audience.  Generally speaking, people respond to people better than they respond to &#8216;things&#8217; &#8211; like your company.
Based on our split testing, we&#8217;ve found that in most cases, you&#8217;ll see better results by using a specific contact person (yourself for example) vs. a general address [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/which-is-better-persons-name-or-company-for-send-from-address/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tracking Statistics for Forwarded Emails</title>
		<link>http://www.pinpointe.com/blog/27</link>
		<comments>http://www.pinpointe.com/blog/27#comments</comments>
		<pubDate>Sun, 22 Mar 2009 22:17:26 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[email click rates]]></category>
		<category><![CDATA[email oopen rates]]></category>
		<category><![CDATA[email tracking]]></category>
		<category><![CDATA[Trackign emails forwarded]]></category>
		<category><![CDATA[tracking forwarded emails]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=27</guid>
		<description><![CDATA[There are two ways one of your campaigns can get forwarded.
The first is simply that an excited recipient thinks your email is useful and they forward it directly onward.  The original email along with the original, unmodified trackable links and embedded &#8216;beacon&#8217; image (used to track HTML email opens) is forwarded.  When the *new* recipient [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/27/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>11 Common SPAM Content Mistakes</title>
		<link>http://www.pinpointe.com/blog/8-common-can-spam-content-mistakes</link>
		<comments>http://www.pinpointe.com/blog/8-common-can-spam-content-mistakes#comments</comments>
		<pubDate>Sat, 21 Mar 2009 00:15:07 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[SPAM Topics]]></category>
		<category><![CDATA[online spam checker]]></category>
		<category><![CDATA[spam tips]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=23</guid>
		<description><![CDATA[If you send email campaigns long enough, you will run into spam filter issues.  As a legitimate email marketer you can still expect 20%+ of your emails to just get lost in cyberspace, mostly due to overzealous spam filters. 
SPAM filters / firewalls use multiple techniques to determine whether your legitimate business email is SPAM .   [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/8-common-can-spam-content-mistakes/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Webinar: Email Marketing 201 &#8211; Improving Email Delivery (NetProspex)</title>
		<link>http://www.pinpointe.com/blog/webinar-email-marketing-201-improving-email-delivery</link>
		<comments>http://www.pinpointe.com/blog/webinar-email-marketing-201-improving-email-delivery#comments</comments>
		<pubDate>Fri, 20 Mar 2009 17:32:44 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Bounces and Blacklists]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[SPAM Topics]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Webinars - Email Marketing]]></category>
		<category><![CDATA[email delivery]]></category>
		<category><![CDATA[SPF]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=42</guid>
		<description><![CDATA[Our first series of webinars &#8211; starting with &#8216;Email Marketing 101&#8242; were focused on more straight-forward tips to improve delivery, with a concentration on email content &#8211; the easiest component for most of us marketing folks to control.  In this Webinar, (aka &#8220;Why Good Emails Go Bad&#8220;) we take it up a notch and explain [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/webinar-email-marketing-201-improving-email-delivery/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tracking Clicks for HTML &amp; Text Emails</title>
		<link>http://www.pinpointe.com/blog/how-are-clicks-tracked-for-html-and-text-emails</link>
		<comments>http://www.pinpointe.com/blog/how-are-clicks-tracked-for-html-and-text-emails#comments</comments>
		<pubDate>Sat, 07 Mar 2009 23:04:24 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[mail response rates]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=20</guid>
		<description><![CDATA[Clicks can be tracked for both HTML *and* text based emails (and multi-part emails too since that includes both HTML and text).  How?  Pretty easily.  When your email campaign goes out (assuming you have selected &#8216;enable tracking&#8217;), Pinpointe automatically converts your actual link to a link to a Pinpointe redirect program.  When a recipient clicks [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/how-are-clicks-tracked-for-html-and-text-emails/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Email Open Tracking Works</title>
		<link>http://www.pinpointe.com/blog/how-email-open-and-click-tracking-works</link>
		<comments>http://www.pinpointe.com/blog/how-email-open-and-click-tracking-works#comments</comments>
		<pubDate>Sat, 07 Mar 2009 22:50:36 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[General User Information]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Tutorials]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=19</guid>
		<description><![CDATA[Click tracking and Link tracking are built in to Pinpointe, so you don&#8217;t have to do anything to generate nice campaign reports to show these results, but it helps to know how these features work.
Tracking Opens
To track an &#8220;open&#8221; in an HTML email, we embed a tiny, 1&#215;1 pixel transparent .GIF at the bottom of [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/how-email-open-and-click-tracking-works/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Webinar: Email Marketing 201 &#8211; Tips to Improve Email Delivery (ProspectDB)</title>
		<link>http://www.pinpointe.com/blog/webinar-email-marketing-201-tips-to-improve-email-delivery-prospectdb</link>
		<comments>http://www.pinpointe.com/blog/webinar-email-marketing-201-tips-to-improve-email-delivery-prospectdb#comments</comments>
		<pubDate>Mon, 02 Mar 2009 09:34:49 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[Message Deliverability]]></category>
		<category><![CDATA[SPAM Topics]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Webinars - Email Marketing]]></category>
		<category><![CDATA[email delivery]]></category>
		<category><![CDATA[ProspectDB]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=57</guid>
		<description><![CDATA[Our first series of webinars &#8211; starting with &#8216;Email Marketing 101&#8242;  focus on straight-forward tips to improve delivery with a concentration on email content &#8211; the easiest component for most of us marketing folks to control.  The followup webinar can be downloaded here or at the bottom of this post &#8211; &#8220;Email Marketing 201: Advanced [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/webinar-email-marketing-201-tips-to-improve-email-delivery-prospectdb/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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