You are here: Home » Email Response Rates
Archive | Email Response Rates RSS feed for this section
What is a “spam honeypot” or Spamtrap?

What is a “spam honeypot” or Spamtrap?

By on August 15, 2011 in Email Response Rates, General Tips, SPAM Topics

ISPs and spam tracking services like Spamhaus and SORBS rely on spamtraps or ‘honeypots’ to catch spammers – but what exactly is a ‘spam honeypot’ and how do you avoid hitting them? The bulk of the spamtraps and honeypots today are from dormant email accounts and/or closed domains.  The logic is simple: a ‘dead email inbox can’t opt-in to receive email’, so anyone sending email to one of these spamtrap addresses is likely sending unsolicited email. ISPs (Yahoo.com, msn.com, gmail.com for example) review their list of email boxes regularly and disable accounts that have been inactive for a long period of time. They allow the addresses to sit disabled for six to 12 months – during which time any legitimate [...]

Read full story • Comments { 0 }

DKIM Email Authentication in 2011

By on April 20, 2011 in Email Authentication and Authorization, Email Response Rates, Message Deliverability

Email authentication is a way to say, “This email is from Pinpointe’s servers, but it’s being sent on behalf of me, so you can trust it.” It basically prevents your email from looking spoofed (like a forgery).  DKIM is the e-mail authentication standard developed by the Internet Engineering Task Force to address one of the Internet’s biggest threats: e-mail fraud.  As much as 80% of e-mail from leading brands, banks and ISPs is spoofed, at least according to the Online Trust Alliance (www.otalliance.org). DKIM is an important step in rebuilding consumer confidence in e-mail, because DKIM makes it hard (i.e., almost impossible) for evil, fraudulent spammers to send emails where they pretend to be someone else – like your bank [...]

Read full story • Comments { 0 }
Webinar: How a SPAM Firewall Works

Webinar: How a SPAM Firewall Works

By on April 19, 2011 in Email Response Rates, SPAM Topics, Tutorials, Webinars - Email Marketing

Our first webinar - ‘Email Marketing 101′ focused on tips to improve delivery with a concentration on email content.   In this Webinar, (aka “Why Good Emails Go Bad“) we take it up a notch and explain in detail, the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients inbox. This webinar is more technical.  Our goal is to not only leave you with a dozen or so specific tips, but to help understand all the places where your email can get tripped up before finally hitting the recipient’s inbox. The topics include: How current Enterprise Email Filters work Tracking an Email from send to delivery: possible pitfalls along the way Designing for the [...]

Read full story • Comments { 2 }

How do I know if I’m on a SPAM Blacklist?

By on April 19, 2011 in Bounces and Blacklists, Email Response Rates, Message Deliverability, SPAM Topics

We often get the question: “How do I know if my company is on a SPAM Blacklist?” Followed by “If my company is on a SPAM blacklist, how the heck do we get unlisted? There are several hundred SPAM blacklists but luckily, there are a few tools that can help you check most of them quickly. We’ve included here a handy reference with the sites that you can use to check your blacklist status. We’ve also highlighted one or two of the more prominent SPAM blacklists. What you need to know to check Blacklist status

Read full story • Comments { 2 }
Webinar – Use Split Testing to Improve Email Responses

Webinar – Use Split Testing to Improve Email Responses

By on March 24, 2011 in Best Practices, Email Response Rates, Tutorials, Webinars - Email Marketing

Watch Webinar This is our third in a series of webinars for your business email marketing. Based on analysis of thousands of Business to Business email campaigns and a few hundred million emails that have been sent through Pinpointe’s B2B email marketing platform, we share results of several email split tests to help you improve your email marketing results in a business to business (“B2B”) environment. Join us in this interactive webinar session that includes question and answer sessions throuhhout. Topics covered include:

Read full story • Comments { 2 }
Webinar: Writing Tips to Improve Email Responses

Webinar: Writing Tips to Improve Email Responses

By on February 17, 2011 in Best Practices, Email Response Rates, Email Writing Tips, Webinars - Email Marketing

This is the SECOND in our series of Webinars on Email Marketing deliverability.  Which is more important – a great subject line, or a fantastic graphic design and witty content?  Will having more links in your email increase your email response rate, or decrease it?  We’ll explain in this ‘Email Writing Tips’ webinar .

Based on analysis of 100′s of millions of B2B emails and thousands of email campaigns that have recently been sent through Pinpointe’s email marketing platform, we’ll cover specific writing tips that will help you to improve email response rates.  First, we’ll break the email down into sections, including the subject, send-from, introduction, body and signature.  Then we’ll cover email writing tips for each section to explain what you can do to maximize responses.

Join us in this 50 minute on-demand Webinar, where we cover:

  • The Top 9 Best / Worst Performing Email Subjects
  • What content should all good emails have in common?
  • Optimizing your Subject Line
  • Embedded Link analysis – how to optimize links in your email

The accompanying slides and Q and A summary are below… And hey, please Diggit, Fave or Tweet about it!

Read full story • Comments { 0 }

10 Worst Performing Email Subject Lines

By on February 7, 2011 in Email Design Tips, Email Response Rates, SPAM Topics

We already covered the top 10 Best performing headlines – so read, review and emulate.  Since no top 10 ‘Best’ list would be complete without the corresponding ’10 worst’  list, here are the subject lines associated with the 10 worst performing emails campaigns, along with our opinion of what the recipient may have thought when they skimmed through their inbox.. and decided to delete the email instead of open it. Join Us for a FREE Webinar on April 2 2011! – Webinar about what? Why? From Whom? Aren’t most Webinars FREE? Shop Early and Save! – Oooh. Yet another promotional email. I’ve only received 219 of these today. – What will I be shopping for? Early for what? Save how [...]

Read full story • Comments { 2 }
Webinar: Tips to Improve HTML Email Response Rates

Webinar: Tips to Improve HTML Email Response Rates

By on January 19, 2011 in Best Practices, Design for the Inbox, Email Design Tips, Email Response Rates, Email Writing Tips, Webinars - Email Marketing

This is the first in our series of Webinars on Email Marketing deliverability. The interactive session demonstrates tips to improve delivery and email response rates for your well crafted HTML emails. We also cover tips to help ensure your email gets read once it actually makes it to the inbox.

Email Marketing 101 focuses on email content and covers the following topics:

Designing for the Inbox: Think “Above the Fold”
21 DOs and DON’Ts – Tips to Improve Email Delivery

The on-demand version, accompanying slides and 10 page Q and A sumamry are included.

Read full story • Comments { 5 }
← Older posts