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	<title>Email and Social Marketing Tips &#124; Pinpointe Blog &#187; Design for the Inbox</title>
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	<description>The Official Pinpointe Email Marketing Blog</description>
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		<title>Webinar: Email Marketing 101 &#8211; Tips to Improve Email Delivery</title>
		<link>http://www.pinpointe.com/blog/webinar-email-marketing-101-tips-to-improve-html-email-delivery</link>
		<comments>http://www.pinpointe.com/blog/webinar-email-marketing-101-tips-to-improve-html-email-delivery#comments</comments>
		<pubDate>Tue, 05 Jan 2010 16:23:08 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Design for the Inbox]]></category>
		<category><![CDATA[Email Design Questions and Tips]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[Email Writing Tips]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[Webinars - Email Marketing]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=334</guid>
		<description><![CDATA[(Updated 12/15/09) This is the first in our series of Webinars on Email Marketing deliverability. The interactive session demonstrates tips to improve delivery and email response rates for your well crafted HTML emails. We also cover tips to help ensure your email gets read once it actually makes it to the inbox.

Email Marketing 101 focuses on email content and covers the following topics:

Update on CAN-SPAM Requirements
Designing for the Inbox: Think "Above the Fold"
21 DOs and DON'Ts - Tips to Improve Email Delivery
The total play time is 55 minutes; the on-demand version, accompanying slides and 10 page Q and A sumamry are below.
]]></description>
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		<title>9 Tips for Writing Email Subject Lines That Work</title>
		<link>http://www.pinpointe.com/blog/9-tips-for-writing-email-subject-lines-that-work</link>
		<comments>http://www.pinpointe.com/blog/9-tips-for-writing-email-subject-lines-that-work#comments</comments>
		<pubDate>Thu, 07 May 2009 18:25:36 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Design for the Inbox]]></category>
		<category><![CDATA[Email Design Questions and Tips]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[Email Writing Tips]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=247</guid>
		<description><![CDATA[Every copywriter and journalist knows the importance of a powerful headline. The same applies for email subject lines, because as much as 40% of a recipient&#8217;s decision to open an email is based on the email subject (and sender).  Despite that, many still underestimate just how important the email subject line is. So here are [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Ideal Email Subject Line Length</title>
		<link>http://www.pinpointe.com/blog/what-is-an-ideal-email-subject-line-length</link>
		<comments>http://www.pinpointe.com/blog/what-is-an-ideal-email-subject-line-length#comments</comments>
		<pubDate>Thu, 07 May 2009 06:23:00 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Design for the Inbox]]></category>
		<category><![CDATA[Email Response Rates]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=236</guid>
		<description><![CDATA[We ran multiple experiments on subject lines and summarized one particular case study example in our recent webinar: &#8220;Use Split Testing to Improve Email Responses (you can download the slides and view the on-demand version).
Here are the email subject variations:

1: %%First%% &#8211; [Webinar] Split Test Case Studies (Feb 4)
2: %%First%% &#8211; [Webinar] Split Test Case [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>10 Best Performing Email Subject Lines</title>
		<link>http://www.pinpointe.com/blog/10-best-performing-email-subject-lines</link>
		<comments>http://www.pinpointe.com/blog/10-best-performing-email-subject-lines#comments</comments>
		<pubDate>Thu, 07 May 2009 04:28:43 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Design for the Inbox]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[best email subject lines]]></category>
		<category><![CDATA[email subject lines]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=216</guid>
		<description><![CDATA[Our customers ask for advice on how to write killer email subjects.  We point them to our advice here &#8220;Tips for Writing Email Headlines That Work&#8221; where we explain the different approaches to an email promotion and describe top strategies for crafting winning email subject lines.  This is an excellent starting point and [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Install an SPF Record to Improve Email Delivery</title>
		<link>http://www.pinpointe.com/blog/install-an-spf-record-to-improve-email-delivery</link>
		<comments>http://www.pinpointe.com/blog/install-an-spf-record-to-improve-email-delivery#comments</comments>
		<pubDate>Tue, 24 Mar 2009 16:10:27 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Design for the Inbox]]></category>
		<category><![CDATA[Email Authentication and Authorization]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[Glossary]]></category>
		<category><![CDATA[Message Deliverability]]></category>
		<category><![CDATA[SPAM Topics]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=34</guid>
		<description><![CDATA[This entry applies to anyone who will be outsourcing any of their outbound email sending from servers other than their corporate email servers.  You are likely an IT person who had landed here because someone from the marketing department said &#8216;Hey IT dude &#8211; we started using an ESP and we want to maximize email [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Impact of Blackberry and PDAs on Email Design</title>
		<link>http://www.pinpointe.com/blog/impact-of-blackberry-and-pdas-on-email-design</link>
		<comments>http://www.pinpointe.com/blog/impact-of-blackberry-and-pdas-on-email-design#comments</comments>
		<pubDate>Mon, 23 Mar 2009 00:31:00 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Design for the Inbox]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[Message Deliverability]]></category>
		<category><![CDATA[Mobile Devices]]></category>
		<category><![CDATA[blackberry email]]></category>
		<category><![CDATA[email design blackbeerry pda]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=28</guid>
		<description><![CDATA[According to new marketing data from MarketingSherpa, 64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices.  Chances are, your email looks downright awful when viewed on a Blackberry or similar.
The &#8216;use scenario&#8217; we are seeing is that people use their mobile devices / smart phones to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using ALT Text Tags in HTML Email</title>
		<link>http://www.pinpointe.com/blog/using-alt-text-tags-in-html-email</link>
		<comments>http://www.pinpointe.com/blog/using-alt-text-tags-in-html-email#comments</comments>
		<pubDate>Sun, 22 Mar 2009 20:36:38 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Design for the Inbox]]></category>
		<category><![CDATA[Email Design Questions and Tips]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[blocked images email]]></category>
		<category><![CDATA[text-to-image ratio]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=24</guid>
		<description><![CDATA[What is &#8216;ALT Text&#8217; and why should you care?
As most of us have now experienced, many email clients now DISABLE graphics images by default. We haven&#8217;t seen specific metrics on what % of email inboxes have images disabled by default but general consensus seems to be in the 50% range, and increasing. So, if your [...]]]></description>
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		<slash:comments>0</slash:comments>
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