Email and Social Marketing Tips | Pinpointe Blog

Here’s the scenario.  You’ve created a campaign and sent it out a month ago.  Since then you’ve had new prospects sign up for the same list and now you would like to resend the same campaign to only the new contacts. How do you do this?

This is easy.  We’re going to send to a list of prospects and we’ll filter based on dates.

This will only send the emails to people who have subscribed after you have sent the email the first time.

Another alternative to this is to create an auto-pilot campaign program instead of an email campaign. You can then set the auto-pilot program to be sent immediately after subscription and make sure you select to send to existing contacts.

Yes.  Pinpointe is designed to help you personalize your communications to improve response results.  Any field that exists in your contact lists can be easily inserted into the email subject or anywhere within the email body.  When you create and configure your contact lists, you will probably create some additional custom fields too.  These custom fields can also be used to personalize your communications.

To insert any field, including custom fields into your email campaign, just click on the “Insert Field” link underneath the WYSIWYG editor (HTML emails) or Text editor (Text Emails.) A popup window will appear asking you to select the Custom Field you would like to insert.  You’ll see the field inserted as a tag.  For example if your list has fields called ‘First_Name’ and ‘Last_Name’, and you wanted to insert them into the subject and body as follows, you’ll see the following in the editor:

Subject: %%First_Name%% – Here is this Month’s Newsletter

Body:

Dear %%First_Name%% %%Last_Name%%,

…

Yes.  When you set up a campaign and then again when the campaign is sent out, you are asked to provide the sender information and the ‘reply-to’ information.  Pinpointe will then send the email out with the From and Reply-To headers set to your preference.

Here’s an excellent use for this feature.  Assume you have a regional sales team in say, New York City and your sales team will be attending (or running) a local event or trade show.  Use the ’send on behalf of’ feature to send personalized email invitations from your regional representative to the prospects in his/her territory or region.  You can set up the entire process for the regional team and prospects can even reply directly to the salesperson.

Our system is set to check for and fire off any scheduled campaigns and Auto-Pilot campaigns every 5 minutes.  Once you set up a campaing or Auto-Pilor campaign, it can take up to 5 minutes for it to start sending.