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	<title>Email and Social Marketing Tips &#124; Pinpointe Blog &#187; Best Practices</title>
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	<link>http://www.pinpointe.com/blog</link>
	<description>The Official Pinpointe Email Marketing Blog</description>
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		<title>Webinar: Email Marketing 101 &#8211; Tips to Improve Email Delivery</title>
		<link>http://www.pinpointe.com/blog/webinar-email-marketing-101-tips-to-improve-html-email-delivery</link>
		<comments>http://www.pinpointe.com/blog/webinar-email-marketing-101-tips-to-improve-html-email-delivery#comments</comments>
		<pubDate>Tue, 05 Jan 2010 16:23:08 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Design for the Inbox]]></category>
		<category><![CDATA[Email Design Questions and Tips]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[Email Writing Tips]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[Webinars - Email Marketing]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=334</guid>
		<description><![CDATA[(Updated 12/15/09) This is the first in our series of Webinars on Email Marketing deliverability. The interactive session demonstrates tips to improve delivery and email response rates for your well crafted HTML emails. We also cover tips to help ensure your email gets read once it actually makes it to the inbox.

Email Marketing 101 focuses on email content and covers the following topics:

Update on CAN-SPAM Requirements
Designing for the Inbox: Think "Above the Fold"
21 DOs and DON'Ts - Tips to Improve Email Delivery
The total play time is 55 minutes; the on-demand version, accompanying slides and 10 page Q and A sumamry are below.
]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/webinar-email-marketing-101-tips-to-improve-html-email-delivery/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Ideal Email Subject Line Length</title>
		<link>http://www.pinpointe.com/blog/what-is-an-ideal-email-subject-line-length</link>
		<comments>http://www.pinpointe.com/blog/what-is-an-ideal-email-subject-line-length#comments</comments>
		<pubDate>Thu, 07 May 2009 06:23:00 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Design for the Inbox]]></category>
		<category><![CDATA[Email Response Rates]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=236</guid>
		<description><![CDATA[We ran multiple experiments on subject lines and summarized one particular case study example in our recent webinar: &#8220;Use Split Testing to Improve Email Responses (you can download the slides and view the on-demand version).
Here are the email subject variations:

1: %%First%% &#8211; [Webinar] Split Test Case Studies (Feb 4)
2: %%First%% &#8211; [Webinar] Split Test Case [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/what-is-an-ideal-email-subject-line-length/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DKIM Email Authentication in 2009</title>
		<link>http://www.pinpointe.com/blog/dkim-email-authentication</link>
		<comments>http://www.pinpointe.com/blog/dkim-email-authentication#comments</comments>
		<pubDate>Mon, 20 Apr 2009 03:11:37 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email Authentication and Authorization]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[Message Deliverability]]></category>
		<category><![CDATA[SPAM Topics]]></category>
		<category><![CDATA[Email Authenticatio / Authorization]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=140</guid>
		<description><![CDATA[Email authentication is a way to say, &#8220;This email is from Pinpointe&#8217;s servers, but it&#8217;s being sent on behalf of me, so you can trust it.&#8221; It basically prevents your email from looking spoofed (like a forgery).  DKIM is the e-mail authentication standard developed by the Internet Engineering Task Force to address one of the [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/dkim-email-authentication/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Install an SPF Record to Improve Email Delivery</title>
		<link>http://www.pinpointe.com/blog/install-an-spf-record-to-improve-email-delivery</link>
		<comments>http://www.pinpointe.com/blog/install-an-spf-record-to-improve-email-delivery#comments</comments>
		<pubDate>Tue, 24 Mar 2009 16:10:27 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Design for the Inbox]]></category>
		<category><![CDATA[Email Authentication and Authorization]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[Glossary]]></category>
		<category><![CDATA[Message Deliverability]]></category>
		<category><![CDATA[SPAM Topics]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=34</guid>
		<description><![CDATA[This entry applies to anyone who will be outsourcing any of their outbound email sending from servers other than their corporate email servers.  You are likely an IT person who had landed here because someone from the marketing department said &#8216;Hey IT dude &#8211; we started using an ESP and we want to maximize email [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/install-an-spf-record-to-improve-email-delivery/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Which is Better: Person&#8217;s Name or Company for Send-From Address?</title>
		<link>http://www.pinpointe.com/blog/which-is-better-persons-name-or-company-for-send-from-address</link>
		<comments>http://www.pinpointe.com/blog/which-is-better-persons-name-or-company-for-send-from-address#comments</comments>
		<pubDate>Tue, 24 Mar 2009 00:39:02 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[email send-from address]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=29</guid>
		<description><![CDATA[Our goal as marketers is to develop a &#8216;relationship&#8217; with our audience.  Generally speaking, people respond to people better than they respond to &#8216;things&#8217; &#8211; like your company.
Based on our split testing, we&#8217;ve found that in most cases, you&#8217;ll see better results by using a specific contact person (yourself for example) vs. a general address [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/which-is-better-persons-name-or-company-for-send-from-address/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Impact of Blackberry and PDAs on Email Design</title>
		<link>http://www.pinpointe.com/blog/impact-of-blackberry-and-pdas-on-email-design</link>
		<comments>http://www.pinpointe.com/blog/impact-of-blackberry-and-pdas-on-email-design#comments</comments>
		<pubDate>Mon, 23 Mar 2009 00:31:00 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Design for the Inbox]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[Message Deliverability]]></category>
		<category><![CDATA[Mobile Devices]]></category>
		<category><![CDATA[blackberry email]]></category>
		<category><![CDATA[email design blackbeerry pda]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=28</guid>
		<description><![CDATA[According to new marketing data from MarketingSherpa, 64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices.  Chances are, your email looks downright awful when viewed on a Blackberry or similar.
The &#8216;use scenario&#8217; we are seeing is that people use their mobile devices / smart phones to [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/impact-of-blackberry-and-pdas-on-email-design/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>11 Common SPAM Content Mistakes</title>
		<link>http://www.pinpointe.com/blog/8-common-can-spam-content-mistakes</link>
		<comments>http://www.pinpointe.com/blog/8-common-can-spam-content-mistakes#comments</comments>
		<pubDate>Sat, 21 Mar 2009 00:15:07 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[SPAM Topics]]></category>
		<category><![CDATA[online spam checker]]></category>
		<category><![CDATA[spam tips]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=23</guid>
		<description><![CDATA[If you send email campaigns long enough, you will run into spam filter issues.  As a legitimate email marketer you can still expect 20%+ of your emails to just get lost in cyberspace, mostly due to overzealous spam filters. 
SPAM filters / firewalls use multiple techniques to determine whether your legitimate business email is SPAM .   [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/8-common-can-spam-content-mistakes/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Webinar: Email Marketing 201 &#8211; Improving Email Delivery (NetProspex)</title>
		<link>http://www.pinpointe.com/blog/webinar-email-marketing-201-improving-email-delivery</link>
		<comments>http://www.pinpointe.com/blog/webinar-email-marketing-201-improving-email-delivery#comments</comments>
		<pubDate>Fri, 20 Mar 2009 17:32:44 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Bounces and Blacklists]]></category>
		<category><![CDATA[Email Response Rates]]></category>
		<category><![CDATA[SPAM Topics]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Webinars - Email Marketing]]></category>
		<category><![CDATA[email delivery]]></category>
		<category><![CDATA[SPF]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=42</guid>
		<description><![CDATA[Our first series of webinars &#8211; starting with &#8216;Email Marketing 101&#8242; were focused on more straight-forward tips to improve delivery, with a concentration on email content &#8211; the easiest component for most of us marketing folks to control.  In this Webinar, (aka &#8220;Why Good Emails Go Bad&#8220;) we take it up a notch and explain [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/webinar-email-marketing-201-improving-email-delivery/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CAN SPAM Act: Update</title>
		<link>http://www.pinpointe.com/blog/can-spam-act-101-overview</link>
		<comments>http://www.pinpointe.com/blog/can-spam-act-101-overview#comments</comments>
		<pubDate>Sun, 15 Mar 2009 21:24:53 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[SPAM Topics]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[can-spam act]]></category>
		<category><![CDATA[spam whitepaper]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=22</guid>
		<description><![CDATA[
During each of our Email Marketing Webinars, we get questions about CAN-SPAM regulations, so I thought it would be useful to review the CAN SPAM laws.  You will note in this post that, contrary to popular belief, &#8216;opt-in&#8217; is surprisingly not a legal requirement.
Offering additional impetus for the timeliness of the topic: we just passed the five-year [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/can-spam-act-101-overview/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Create &#8220;Ambient Awareness&#8221; with Twitter</title>
		<link>http://www.pinpointe.com/blog/create-ambient-awareness-with-twitter</link>
		<comments>http://www.pinpointe.com/blog/create-ambient-awareness-with-twitter#comments</comments>
		<pubDate>Tue, 17 Feb 2009 08:15:06 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[General Tips]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=17</guid>
		<description><![CDATA[We just started using Twitter - our page isn't too impressive yet, but you can find us at www.twitter.com/Pinpointe. 

Twitter is among the fastest growing social networks. Nearly 4 million times a day, the 140-character limit “tweet” attracts some percentage of Twitter’s 200,000+ weekly users. According to TechCrunch, Twitter has 1 million total users. And Popacular.com runs a GigaTweet counter, claiming over a billion tweets and counting since Twitter launched in 2006. 

Here are a few Twitter tools you might find useful:...
]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/create-ambient-awareness-with-twitter/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Can I personalize email subject lines and email bodies?</title>
		<link>http://www.pinpointe.com/blog/can-i-personalize-email-subject-lines-and-email-bodies</link>
		<comments>http://www.pinpointe.com/blog/can-i-personalize-email-subject-lines-and-email-bodies#comments</comments>
		<pubDate>Wed, 09 Jul 2008 19:55:49 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Using Custom Fields]]></category>
		<category><![CDATA[personalizing email]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=9</guid>
		<description><![CDATA[Yes.  Pinpointe is designed to help you personalize your communications to improve response results.  Any field that exists in your contact lists can be easily inserted into the email subject or anywhere within the email body.  When you create and configure your contact lists, you will probably create some additional custom fields too.  These custom fields can [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/can-i-personalize-email-subject-lines-and-email-bodies/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can I send out a series of messages over time when a user subscribes to a list?</title>
		<link>http://www.pinpointe.com/blog/can-i-send-out-a-series-of-messages-over-time-when-a-user-subscribes-to-a-list</link>
		<comments>http://www.pinpointe.com/blog/can-i-send-out-a-series-of-messages-over-time-when-a-user-subscribes-to-a-list#comments</comments>
		<pubDate>Wed, 09 Jul 2008 19:27:49 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Auto-Pilot Campaigns]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Using Custom Fields]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=7</guid>
		<description><![CDATA[Of course.
Pinpointe  supports sending of automatic sequential emails that are triggered when a user subscribes, sent in specific time intervals, eg. After 1 hour, or after 2 days etc.
These sequential emails are referred to as Auto-Pilot campaigns, or &#8216;autoresponders&#8217; and can be accessed using the Autoresponders section from the main menu.
Pinpointe also supports custom Auto-pilot campaigns that [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/can-i-send-out-a-series-of-messages-over-time-when-a-user-subscribes-to-a-list/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can I have different &#8217;senders&#8217; for each campaign?</title>
		<link>http://www.pinpointe.com/blog/can-i-have-different-senders-for-each-campaign</link>
		<comments>http://www.pinpointe.com/blog/can-i-have-different-senders-for-each-campaign#comments</comments>
		<pubDate>Wed, 09 Jul 2008 19:20:50 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.pinpointe.com/blog/?p=6</guid>
		<description><![CDATA[Yes.  When you set up a campaign and then again when the campaign is sent out, you are asked to provide the sender information and the &#8216;reply-to&#8217; information.  Pinpointe will then send the email out with the From and Reply-To headers set to your preference.
Here&#8217;s an excellent use for this feature.  Assume you have a regional sales team in say, New [...]]]></description>
		<wfw:commentRss>http://www.pinpointe.com/blog/can-i-have-different-senders-for-each-campaign/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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