Yes. Pinpointe is designed to help you personalize your communications to improve response results. Any field that exists in your contact lists can be easily inserted into the email subject or anywhere within the email body. When you create and configure your contact lists, you will probably create some additional custom fields too. These custom fields can also be used to personalize your communications.
To insert any field, including custom fields into your email campaign, just click on the “Insert Field” link underneath the WYSIWYG editor (HTML emails) or Text editor (Text Emails.) A popup window will appear asking you to select the Custom Field you would like to insert. You’ll see the field inserted as a tag. For example if your list has fields called ‘First_Name’ and ‘Last_Name’, and you wanted to insert them into the subject and body as follows, you’ll see the following in the editor:
Subject: %%First_Name%% – Here is this Month’s Newsletter
Dear %%First_Name%% %%Last_Name%%,