
During each of our Email Marketing Webinars, we get questions about CAN-SPAM regulations, so I thought it would be useful to review the CAN SPAM laws. You will note in this post that, contrary to popular belief, ‘opt-in’ is surprisingly not a legal requirement.
Offering additional impetus for the timeliness of the topic: we just passed the five-year anniversary of the Controlling the Assault of Non-Solicited Pornography and Marketing Act becoming official. It boasted overwhelming approval by the U.S. congress after six years of debate, creating the first federal law regulating spam.
The CAN SPAM law went into effect January 1, 2004. Here’s a quick rundown of the law’s main provisions to keep in mind while sending out your email marketing campaigns. We’re not lawyers, but following these recommendations will definitely keep you clear of the 100 known SPAM operators list. Here are the requirements:












