Archive | March, 2009

Tracking Clicks for HTML & Text Emails

Clicks can be tracked for both HTML *and* text based emails (and multi-part emails too since that includes both HTML and text).  How?  Pretty easily.  When your email campaign goes out (assuming you have selected ‘enable tracking’), Pinpointe automatically converts your actual link to a link to a Pinpointe redirect program.  When a recipient clicks your link, they’re redirected from our server to your original URL (in the blink of an eye) and we track the click. That helps us generate our slick, real-time campaign reports telling you which links your recipients clicked and when.  It doesn’t matter whether the email is in HTML, Text or Multi-part – the operation is the same and we instantly record link clicks. This [...]

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How Email Open Tracking Works

Click tracking and Link tracking are built in to Pinpointe, so you don’t have to do anything to generate nice campaign reports to show these results, but it helps to know how these features work. Tracking Opens To track an “open” in an HTML email, we embed a tiny, 1×1 pixel transparent .GIF at the bottom of the message – it’s called a “tracker image” or “web beacon.” Whenever your recipient opens their email, the tracker image is downloaded from the Pinpointe servers, and this is instantly tracked as an email Open.  That’s the way things are supposed to work.  There’s one glitch here though.  Nowadays, thanks mostly to massive amounts of graphic porno spam, as many as 40% of [...]

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