Editor | 
02 17th, 2009| 
At Pinpointe, we just started using Twitter – our page isn’t too impressive yet, but you can find us at www.twitter.com/Pinpointe.
Twitter is among the fastest growing social networks. Nearly 4 million times a day, the 140-character limit “tweet” attracts some percentage of Twitter’s 200,000+ weekly users. According to TechCrunch, Twitter has 1 million total users. And Popacular.com runs a GigaTweet counter, claiming over a billion tweets and counting since Twitter launched in 2006.
The marketing opportunities on Twitter are obvious. For example, when we post a useful tip in the Pinpointe blog, schedule a new educational webinar or post an on-demand Email Marketing best-practices video, we take 60 seconds to also post a “tweet” about it, and even though we just started, we’re starting to see visits to our website from Twitter. It’s simple to share headlines and updates about products and services to our growing list of devotees who want to be plugged into up-to-the-moment tweets through pretty much whatever Web or mobile technology suits them. And Tweets can have a compound effect – creating a kind of “ambient awareness.” For me, it’s the same feeling as when I move from email to instant messaging: instant response vs. emails’ delayed response.
Social media keeps blurring and redefining communication lines, and Twitter is a perfect example. It’s free, simple, informative, useful and for many, an extraordinary way to never unplug. And as you’ll soon find, it’s addictive. Twitter gives us marketers yet another channel to communicate with our prospective audience.Twitter might not stay free for marketers for long. Mr. Williams replied to Fast Company’s question earlier this year: “When and how will Twitter start making money?”
