In our continuing series of Email Marketing Webinars, we are delighted to be joined by Intenet strategist and copyrighter, Bob Bly, to present ‘What’s Working in Email Marketing Today?’ Learn tips to help improve your email marketing results in this week’s webinar. Please join Pinpointe and our special guest Bob Bly, author of more than 75 books, including “The Copywriter’s Handbook” and “The Complete Idiot’s Guide to Direct Marketing” for a free, interactive webinar to help you improve your email marketing results. In this interactive webinar, attendees will learn strategies to increase click-through rates, conversions and revenues from a noted industry expert. Topics include: The Agora Model for making money with email marketing. 4 steps to writing strong email messages. [...]
Dealing with CSS Styles in Email
As an email marketer you have probably already discovered that getting your newsletter or email campaign to display as you intended across the main email clients can be a challenge. The most popular email clients in business for example – Gmail (including Gmail for Businesses) and Microsoft Outlook 2007 / 2010 are pretty restrictive and only support about 40% of HTML / CSS styles. Even more challenging for email marketers – HTML ‘Best Practices’ for designing Websites are unfortunately often ‘Worst Practices’ for designing email campaigns, so your most experienced website designer / coder is probably designing email campaigns that won’t display right in a lot of email inboxes. (Hint: Always use the Pinpointe email campaign preview tool to see how your [...]
Top 10 Email Marketing Mistakes
At Pinpointe, we see very smart customers make mistakes that cause their email response rates to suffer. Here are the most common mistakes we see our new customers make: Not running the SPAM checker Pinpointe has a built-in email SPAM checker that evaluates your email content using the popular spamassassin spam engine, gives you a spam score and provides suggestions to help get your email to the inbox. Wise customers use it before sending any email campaign. Yet some customers don’t run the spam check and confidently send their email campaign to thousands of recipients, only to learn that 25% of their emails were blocked or filtered by spam filters because their spam score was too high. In the Pinpointe [...]
What is a “spam honeypot” or Spamtrap?
ISPs and spam tracking services like Spamhaus and SORBS rely on spamtraps or ‘honeypots’ to catch spammers – but what exactly is a ‘spam honeypot’ and how do you avoid hitting them? The bulk of the spamtraps and honeypots today are from dormant email accounts and/or closed domains. The logic is simple: a ‘dead email inbox can’t opt-in to receive email’, so anyone sending email to one of these spamtrap addresses is likely sending unsolicited email. ISPs (Yahoo.com, msn.com, gmail.com for example) review their list of email boxes regularly and disable accounts that have been inactive for a long period of time. They allow the addresses to sit disabled for six to 12 months – during which time any legitimate [...]
How to Embed Video in Email
Embedding video into emails has become a hot topic, and there are recent developments that are leading to some limited support for direct playing of embedded video in email. However for today – here’s the best way to get video into your email campaign in a way that will be viewable by virtually any email client. The best method is to change your mindset from ‘how to I embed Video in Email’ to ‘How to I incorporate Video in my Emails?’ (assuming of course that you have determined that your should add video). We’re simply going to add a graphic image to our email that looks like a video to be played, and we’ll include a link to a hosted [...]
Webinar: How a SPAM Firewall Works
Our first webinar - ‘Email Marketing 101′ focused on tips to improve delivery with a concentration on email content. In this Webinar, (aka “Why Good Emails Go Bad“) we take it up a notch and explain in detail, the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients inbox. This webinar is more technical. Our goal is to not only leave you with a dozen or so specific tips, but to help understand all the places where your email can get tripped up before finally hitting the recipient’s inbox. The topics include: How current Enterprise Email Filters work Tracking an Email from send to delivery: possible pitfalls along the way Designing for the [...]
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