spam
Email Blacklists and Spam Filters, SPAM Topics
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Everything You’ve Ever Wanted to Know About Spam But Were Afraid to Ask

It’s the four-letter word of email marketing. Some marketers won’t even say it or write it. The closest they can come is to call it graymail. But spam exists, and there’s actually far more of it than legitimate emails. Before we get too far into all the gooey details of spam, let’s define it. The […]

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bly
Webinars - Email Marketing
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Webinar with Bob Bly |How Write & Design Landing Pages That Increase Conversion Rates, Orders and Sales

Want to double or triple conversion rates, leads, and online sales?  We’ll show you how in a free webinar presented by Bob Bly.  One of the most common mistakes companies make in their online lead generation strategy is NOT using landing pages. Landing pages are critical for the success of any lead generation strategy; yet, […]

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email-marketering-fears-1
Email Marketing Best Practices, Online Marketing Tips
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27 Things That Keep Email Marketers Up At Night

We email marketers have it pretty good. Our particular kind of marketing generates an insanely great return on investment. According to the 2013 Direct Marketing Association’s Statistical Fact Book, email campaigns generate a 4300% ROI, with marketers earning $42.08 for every dollar spent. We’re also pretty spoiled when it comes to tracking. Email marketing lets […]

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5-ways
Online Marketing Tips
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5 Ways to Use Autoresponders for More Free Time and More Sales

Autoresponders are one of the oldest and most effective Internet marketing tactics. They were around even before Google. And despite being so long in the tooth, autoresponders still work as well as they ever did. Actually, they still crush many other marketing tactics, including standard promotional email newsletters. Just so we’re all on the same […]

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webinar
Webinars - Email Marketing
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On-Demand Webinar w/ Bob Bly | How To Use Content Marketing’s Biggest Secret Weapon

  Bob Bly is back, and he has some valuable information about one of content marketing's most powerful secret weapons – copy. When used appropriately, good copy has the power to generate remarkable results for any content marketing strategy.  In this exclusive on-demand webinar, Bob Bob will show you the essential elements that transform copy from “hum-drum” to “home […]

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trigger
Autoresponders and Drip Marketing, Online Marketing Tips, Pinpointe Features
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Powerful, Personal, Automated: How to Use Triggered Emails

The words “marketing automation” aren’t music to everyone’s ears. This popular buzzword can bring back memories of crazy-complex CRM software for some people. It can evoke thoughts of endlessly boring meetings spent configuring that software, followed by more time and annoying headaches incurred trying to get it to actually work. If you didn’t already have enough reasons […]

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Marketing's Biggest Secret Weapon - Copy
Webinars - Email Marketing
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Webinar w/ Bob Bly on 01.14.15 | How To Use Content Marketing’s Biggest Secret Weapon: Copy

Bob Bly is back, and he has some valuable information about one of content marketing's most powerful secret weapons – copy. When used appropriately, good copy has the power to generate remarkable results for any content marketing strategy.  In this exclusive webinar, Bob Bob will show you the essential elements that transform copy from “hum-drum” to “home run.” He'll also share […]

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Conquering the Dreaded Spam Trap
Email Blacklists and Spam Filters, Message Deliverability
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How to Conquer the Dreaded Spam Trap

If anyone ever makes an email marketing horror movie, spam traps should play the monster. In extreme cases, spam traps can slash deliverability rates down from 98% to 25% overnight. Here’s more of that spam trap horror story, as told by Travis Wetherbee. I recently worked with a client who built an excellent reputation. They followed […]

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