How to Engage Email Subscribers In 3 Steps

Have you ever received a gift that was so thoughtful and personal that you just knew the individual who got it for you really put a lot of thought into it? By taking the extra time to think about your personal likes, needs, wants and desires, he or she was not only able to give you a unique gift that you were excited to receive, but also made you feel extra special. Wouldn’t it be awesome if you could create a similar feeling in your subscribers the moment they see an email from you in their inbox.  In general, your email subscribers receive your emails because they opted in to receive more information about your company, your industry, your partners, […]

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Why You Shouldn’t Use Purchased Email Lists

Using purchased email lists is NOT a good idea…here's why: The other day my doorbell rang. Not expecting any visitors, I peered out my window to see who it was. Standing at my door was a 20-something year old guy wearing a bright orange logoed shirt with a clipboard in hand. Naturally, I figured this guy was a salesman peddling something I probably wasn’t interested in, so I ignored his presence. Now, if I knew who was at my door and was expecting their visit, I would’ve welcomed them in and extended my hospitality. Email marketing works very much in the same way. When a contact signs up to receive your marketing communication, they’re opening their door and inviting you in […]

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Critical Email Design Components

You’ve worked hard on creating a captivating message for your email campaign. Now you need to compliment it with an engaging email design that looks professional and sends the right message about your company and the offer you’re promoting. By understanding the basics components of what goes into effective design, you will gain insight into what's involved in creating an attractive and effective email design that encourages positive action. There are basic building blocks of every design composition, whether it’s for an ad or an email. Some key components include: Composition Typeface (Fonts) Images Color Balance Each design component by itself evokes various emotions, yet together they create a greater message to the viewer. Keep this in mind when choosing […]

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Avoid a $10 Million Dollar Mistake: The Canadian Anti-Spam Law

On July 1st 2014 the Canadian Anti-Spam Law came into effect. How does it affect you? Maybe by now you have already segmented your lists, cleaned out purchased contacts, and are in the process of requesting explicit consent from some existing contacts. If not, there is no need to panic just yet. With the transitional period currently in place, the chances of avoiding that $10 million fine are pretty good. What is the Canadian Anti-Spam Law? The Canadian Anti-Spam Law (CASL) is CAN-SPAM on steroids. Primarily, the CASL prohibits the sending of Commercial Electronic Messages into or out of Canada without explicit consent. This means you cannot simply update or remove all .ca emails from your list; CASL applies to any recipients or […]

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Optimizing Online Content for Conversions

Up until a few years ago, most business only worried about website content and driving visitors to their website through SEO. Now, marketers need to think about more than just content for websites, but also how to create and integrate content for all aspects of their online marketing strategy, including items like blogs, videos, webcasts, webinars, and more. In fact, it may be even more important as you are trying to capture a new audience with the content you post elsewhere.  Here are some conversion strategies for different types of offsite content and media. No matter what type of offsite content you post, you can refer to the back to the Topics That Can Lead to Conversions section of our […]

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Optimizing Website Content for Conversions

Optimizing website content for conversions seems to be a hot topic these days. Up until a few years ago most business created their website with one goal in mind – to educate potential consumers of what product or service they offer. Many marketers knew very little about maximizing SEO and creating content that lead new viewers to your site. How times have changed… Now content is KEY and optimizing your website’s content is not only a nicety, it is absolutely necessary if you want to use your website as a lead generator. If you haven’t already done so, it’s now time to refine your content in order to exceed your revenue goals. And, as we all know, revenue is generated by […]

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31 Blogs on Marketing Strategy

> > Download a pdf of the article If you're a marketer, your marketing strategy plays a big role in how you go to market to achieve your business goals. Even if you are a seasoned veteran, you may need a few tips, reminders, smart advice, or possibly just some inspiration, in creating your marketing strategy. We have reviewed a wide range of marketing strategy blogs and picked our favorites – 31 to be exact. These blogs have been proven to provide incredible insight into all things related to marketing and the tactics that will help you go to market and win the hearts (and dollars) of your customers. 1.     The 60 Second Marketer – http://60secondmarketer.com/blog/ Founded by Jamie Turner, this […]

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Top Independent Email Marketing Blogs

How often do you land on a great blog with a ton of relevant information that will actually help you? Normally, this doesn't happen all too often and is usually the result of hours of searching the web to find the information you are looking for, or just pure 'I just happened to click upon this' luck. Maybe you are having one of those 'lucky' moments right now… This blog article provides you with the mother lode of email marketing information. We have scoured the web (so you don't have to) to share with you our top (and favorite) email marketing blogs. From email deliverability to email design to research reports, this list covers it all. Do you have a favorite too that is not included in our […]

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Getting Started With Pinpointe In 15 Minutes or Less

CONGRATULATIONS… We're glad you've decided to choose Pinpointe, On-Demand, Inc. for your email marketing needs. At your fingertips is the unprecedented ability to create, manage and automate small to large-scale email marketing campaigns, mailing lists, and automatic responses. Sending your first email campaign is a simple task but requires some initial setup before you can begin. By following a few simple steps, you'll be on your way to sending your first email campaign. If you happen to get stuck along the way you can always reach out to our super, awesome support team or get some self-help through Pinpointe's online Support Center with Knowledgebase. GET HELP/SUPPORT Pinpointe provides you multiple ways to get support 24 hours a day, 7 days […]

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best time to send email

What’s The Best Day To Send Email Campaigns?

  What's the best day to send email campaigns? Ahhh, we've heard this question time and time again so we have gathered the data from over twenty email markting experts and have analyzed over 1 billion emails to find the answer. This is what we found… What's The Best Day To Send Email Campaigns? Drum roll please…and the winner is Tuesday…or is it Thursday? Heck, it could even be Saturday or Sunday. The truth is, there are so many contradictory resources out there, yet each have valid and useful points. Many are backed by extensive data based on send results to numerous clients and verticals; others use business logic. I’m sure you’re heard it or read from some marketer somewhere…it goes kind of like […]

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best time to send email

Best Time To Send Emails for B2B and B2C

The Best Time to Send Business-to-Business (B2B) vs. B2C Email  You should NEVER treat email marketing as a ‘one-size fits all’ effort because it just doesn't’t work! Business-to Business (B2B) email marketers use a different set of rules compared to Business-to Consumer (B2C) email marketers, including best email send days. To back this information up we pulled data from the Marketing Sherpa 2013 Email Marketing Benchmark Report, which analyzed the results of a survey sent to marketers across multiple industries in B2B and B2C markets. After looking at the breakout data, this is what the benchmark concluded around the best time to send emails for B2B and B2C: Sunday was the least effective email send day for B2C marketers, but only 23% rated it […]

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best time to send email

Best Time Of Day To Send Email

Defining The Best Time Of Day To Send Email Campaigns… Do you know when the best time of day to send email is? As a marketer, you need to be an expert on all things marketing. Yet many times, that’s easier said than done. The phrase ‘it depends’ comes into play more often than not because things change quickly in marketing; consumers change their behavior, marketing budgets increase/decrease, and goals or objectives fluctuate. In fact, there’s only one constant: marketing is a moving target…always. This is especially true for one of the more popular questions marketers hear, “When is the best time of day to send email campaigns to receive the best possible response?” And, you may have heard numerous […]

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best time to send email

The Best Time to Send Email Campaigns

The most comprehensive guide out there today to finding the best time to send email campaigns. Over 20 email marketing experts share their findings through comprehensive testing. Defining the BEST Time to Send Email Campaigns… Do you know when the best time to send email is? As a marketer, you need to be an expert on all things marketing. Yet many times, that’s easier said than done. The phrase ‘it depends’ comes into play more often than not because things change quickly in marketing; consumers change their behavior, marketing budgets increase/decrease, and goals or objectives fluctuate. In fact, there’s only one constant: marketing is a moving target…always. This is especially true for one of the more popular questions marketers hear, […]

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