video email marketing
Email Design Tips, Email Marketing Trends
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7 Clever Ways to Use Video Email Marketing [With Examples]

Email has a bit of a reputation for being old-school. Some people think it’s downright stodgy. But that idea is as outdated as “email is dead”. Email is very much alive, so much so that many social media gurus have launched coaching programs for how to use email marketing. It took them awhile, but they’ve […]

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Email Delivery Tips, Email Design Tips, Email Marketing Best Practices, Email Writing Tips, Webinars - Email Marketing
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[Webinar] How To Create Email Campaigns That Get More Opens, Clicks and Sales

Email is still one of the most effective marketing tools for many businesses, but are your email campaigns the most effective they can be? In this highly successful webinar, email marketing authority, Pam Neely, breaks down the critical elements required and show you how to create email campaigns that get more opens, click, and sales. […]

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120 email marketing terms
Online Marketing Tips
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120 Email Marketing Terms Every Marketer Should Know

We marketers sure do like to use our marketing lingo. Without a little help, it can almost sound like we're speaking another language sometimes. But have no fear – this list of 120 email marketing terms is the most comprehensive resource we know of for an email marketing glossary. Whether you're an email pro or […]

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email-list-hygiene
Email Blacklists and Spam Filters, Email Delivery Tips
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7 Email List Hygiene Best Practices for a Fresh & Clean List

Almost every email marketer worries about deliverability rates. Are they good enough? Could they be better? Are they about to drop because of some small mistake you’ve made or are about to make? While there are a dozen ways to maintain good deliverability rates, the most common way is by improving list hygiene. List hygiene, […]

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bob-bly-landing-pages-on-demand-webinar
Landing Page Tips, Webinars - Email Marketing
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On-Demand Webinar with Bob Bly |How To Write & Design Landing Pages That Increase Conversion Rates, Orders and Sales

Want to double or triple conversion rates, leads, and online sales?  We’ll show you how in a free on-demand webinar presented by Bob Bly.  > View Webinar Now One of the most common mistakes companies make in their online lead generation strategy is NOT using landing pages. Landing pages are critical for the success of […]

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Email Delivery Tips, Message Deliverability
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How to Pick the Perfect Email Subject Line Every Time

Email subject lines are stressful. Get them right, and you’re 80% on your way to a successful campaign. Botch them, and you’re sunk. I used 80% for a reason. David Ogilvy, granddaddy of copywriting and direct response marketing, famously said, “When you have written your headline, you have spent 80 cents out of your dollar.” […]

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spam
Email Blacklists and Spam Filters, SPAM Topics
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Everything You’ve Ever Wanted to Know About Spam But Were Afraid to Ask

It’s the four-letter word of email marketing. Some marketers won’t even say it or write it. The closest they can come is to call it graymail. But spam exists, and there’s actually far more of it than legitimate emails. Before we get too far into all the gooey details of spam, let’s define it. The […]

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email-marketering-fears-1
Email Marketing Best Practices, Online Marketing Tips
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27 Things That Keep Email Marketers Up At Night

We email marketers have it pretty good. Our particular kind of marketing generates an insanely great return on investment. According to the 2013 Direct Marketing Association’s Statistical Fact Book, email campaigns generate a 4300% ROI, with marketers earning $42.08 for every dollar spent. We’re also pretty spoiled when it comes to tracking. Email marketing lets […]

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