7 emails to send when youre out of ideas
Email Marketing Best Practices
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7 Emails to Send When You’re Out of Ideas

To succeed at email marketing, you have to send messages on a regular basis. Whether you send four emails a month or 15, coming up with fresh and inventive messages isn't always easy. While you try to send a variety of emails, sometimes the idea well runs dry. That's when businesses fall into an email […]

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7 email tips
Email Marketing Best Practices
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7 Email Tips to Keep Subscribers Active and Happy for Years

As a business, you want subscribers that are blissfully happy with your emails and stick around for years to come. Ideally, every customer opens every email, clicks through your messages and makes purchases on a regular basis. That's email nirvana. But, let's be honest, achieving this email nirvana isn't a reality. Truthfully, 25 percent of […]

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spam words
Email Blacklists and Spam Filters, Email Delivery Tips
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What Are Spam Words and How Do They Impact Deliverability?

After sending an email, you assume it zips through the digital world and lands in a customer's inbox. Most of the time, that's exactly what happens. But, research shows nearly one in four emails lands in the spam folder, according to a 2015 study from Return Path. Why do 25 percent of emails get trapped […]

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8 Ways to Amplify & Distribute Marketing Content for Lead Generation
Content Marketing, Webinars
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ON-DEMAND WEBINAR | 8 Ways to Amplify & Distribute Marketing Content for Lead Generation

Want to learn how to promote your marketing content to the right audience? Content marketing means creating high-value resources for your audience. By teaching and helping them, you are building a viable relationship. But how do you promote the content that you create? And, how do you get it in front of the right people? […]

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how-images-impact-email-campaigns
Email Design Tips
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How Images Impact Email Campaigns – This May Surprise You!

How many pictures do you take in a week? Smartphones have turned the average person into a photo-crazed human being. The growth of digital pictures is exponential. In 2015, about one trillion digital photos were taken. By 2017, that number is expected to jump to 1.3 trillion, according to InfoTrends.  And, not surprisingly, about 75 […]

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silver-bullet-of-lead-generation
Content Marketing, Online Marketing Tips
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What is the Silver Bullet of Lead Generation?

The biggest conundrum for a marketer is “where do I get leads?” If only there was one, clear answer to strong lead generation.  Well, there is a great blog article exactly on this topic and…you’ve found it! So, don’t despair. Have you heard the phrase “There is no silver bullet in marketing?” I have heard […]

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7-e-commerce-email-tips-to-fuel-sales-for-your-business
Email Marketing Best Practices, Infographics
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INFOGRAPHIC | 7 E-commerce Email Tips to Fuel Sales for Your Business

Holy Mantras to Fuel Sales for your Business Is social media the best way to engage your prospects and customers? Well, it might be trending, but nothing beats good old email marketing especially when it comes to the e-commerce industry. Research by Custora states that email marketing accounts for around 7% of e-commerce user acquisitions, […]

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