calculating lead Cost
Marketing Metrics and Analytics, ROI
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Calculating Lead Cost: How Much Does Your Organization Spend to Generate A Lead?

In a recent survey, Lead Generation Poses Biggest Challenge for B2Bs, by BtoB Magazine, “generating more leads” was cited by B2B marketers as their number one challenge. There are many articles out there touting ways to quickly generate more leads – bur fewer sources that talk about what really matters: the cost of the leads you generate. Lead […]

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LANDING PAGE
Infographics, Landing Page Tips
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Landing Page Highway: An Animated Infographic

This animated landing page infographic from Email Monks was so awesome, we just had to share! Click on it to experience it's full awesomeness… Landing Page Highway: An Animated Infographic Click To Tweet  

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calculating lead value
Marketing Metrics and Analytics, ROI
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How to Calculate Lead Value|How Much is a Lead Worth to Your Organization?

“You are out of business if you don’t have a prospect!” Zig Ziglar Author, Salesman and Motivational Speaker A prospect, also known as a lead, “is a potential sales contact: an individual or organization that expresses an interest in your goods or services ”. While we can all agree that having leads for your product […]

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5 email Tactics
Email Marketing Best Practices
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5 Email Tactics That Other Companies Use that You Can Learn From

Email marketing is like a good marriage. Every once in a while you have to do something out of the ordinary to keep the spice alive, right? Email mail marketing is similar. As more and more businesses turn to email marketing to promote and sell their product or service, there’s increased likelihood of falling into […]

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whitepaper downloaded
Content Marketing, Marketing Strategy
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My White Paper Was Downloaded, Now What?

White papers are a great lead generating tool. Research indicates that 82 percent of consumers have downloaded a white paper to research a purchase decision. However, creating a white paper is only half the battle. Once you’ve created a white paper, you’ll have a healthy list of leads that you’ll want to follow up with. […]

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Why Revenue Attribution Really Matters
Marketing Strategy
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Why Revenue Attribution Matters and 4 Key Elements to Attribution Modeling

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker U.S. Merchant and Religious, Civic and Political Leader ”Revenue attribution is the process of matching customer sales to specific advertisements in order to understand where revenue is coming from and optimize how advertising budgets are spent in the future.” Source: […]

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5 Marketing Emails-on-demand-webinar
Webinars
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On-Demand Webinar | 5 Marketing Emails Your Business Should Be Sending

Many businesses send only eNewsletters and promotional emails… Yet, there are so many other different types of marketing emails that they could be sending – but don't.  If you’re looking to take your email marketing to the next level and really engage your subscribers, join Pinpointe and email marketing specialist Lisa Furgison McEwen in an […]

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