Repurposing Marketing Content
Content Marketing
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Seven Commandments for Repurposing Marketing Content

If you’re struggling to put out as much marketing content as today’s content-driven world demands, you are NOT alone. Stats show that it’s worth the effort though, no matter how harrowing the task. According to Entrepreneur.com, content marketing costs 62% less than traditional marketing and generates three times as many leads. Sixty-seven percent of consumers […]

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horrific sales emails follow-up sales emails
Email Marketing Best Practices, Email Writing Tips
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3 Horrific Follow-Up Sales Emails, and Solutions to Fix Them

There’s a lot of talk about welcome emails that set the tone for a relationship, and promotional emails that can increase sales, but follow-up sales emails are often overlooked. Follow-up sales emails shouldn’t be treated as the black sheep of the email family. They’re an extremely vital part of your sales strategy, which can results […]

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Webinar - 10 Deady Sins of Email Marketing
Webinars
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Webinar on 2/17: 10 Deadly Sins of Email Marketing

Are you an email marketing sinnner? Chances are, you’re committing a serious email marketing offense (or a few) with every email campaign send. You probably don’t even realize it. Join Pinpointe and special guest speaker, Kelly Noble Mirabella – an experienced marketing consultant and vivacious speaker, to learn the ten most common email marketing sins […]

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emojis in email marketing subject lines
Email Marketing Best Practices
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Emojis in Subject Lines: 7 Frequently Asked Questions Answered

Twitter is full of them, cell phones have pages to choose from and now they’re popping up in email subject lines. We’re talking about emojis. From smiley faces to stars, emojis are now communication tools. Once only popular to teenagers texting at warp thumb speed, emojis have entered email marketing – and many believe they’re here […]

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landing page conversion pinpointe
Landing Page Tips
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May the Landing Page Conversion Force Be With You

Okay, yes the Star Wars craze has me applying this phrase into my everyday dialogue. But similar to the Jedi force, some landing pages have the power to convert and some simply don’t. I won’t claim to be Yoda in this scenario, but I do have a few basics-and-beyond principals to share in this post […]

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email remarketing
Email Delivery Tips, Online Marketing Tips
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How to Get Up To Speed with Email Remarketing

Customers want promotions that are tailored to their specific wants and needs, and there’s no better way to send targeted messages than with email remarketing. What’s email remarketing? We’re glad you asked. Email remarketing is the use of a customer’s website behavior to trigger specific emails. An email that’s automatically sent to a customer when […]

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ideas for your newsletter-pinpointe
Email Marketing Best Practices, Email Writing Tips
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30 Fresh and Fun Ideas For Your Newsletter

Newsletters keep subscribers informed about your business and brand, all while building a trusted relationship. Sixty-eight percent of markets believe newsletters are the most effective email message in their arsenal. While many companies produce and send newsletters, it’s not always easy to come up with content ideas for them. To help you create can’t-wait-to-read newsletters, […]

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5 holiday emails
Email Delivery Tips, Online Marketing Tips
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5 Holiday Emails You Can Still Mimic This Season

Santa delivers gifts in a sleigh, but you can deliver gifts via email. That's right, it’s time to deck your emails with holiday cheer. According to the National Retail Federation, nearly twenty percent of total annual revenue is made during the holiday season. Given the revenue possibilities, every business should make a strong effort to capitalize on […]

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