Webinar on 01.14.15 | Marketing’s Biggest Secret Weapon Explained w/ Bob Bly

              Bob Bly is back, and he has some valuable information about one of marketing's biggest secret weapons – great copywriting. From “hum-drum” to “home run,” great copywriting has proven to fuel the most successful inbound and outbound marketing strategies, and Bob is ready to show you how. In this exclusive webinar, Bob will share personal copywriting tactics, shortcuts, and tips, which have dubbed him "America's top copywriter" by McGraw-Hill. If you’re interested in improving your marketing writing, this is one webinar that you won’t want to miss.  Some Webinar Highlights Include… How to create clear and compelling copy Incredibly effective content marketing tactics and how to use them Easy shortcuts for using content in marketing Six ways […]

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How to Measure What Matters With Email Analytics

Email is one of the most measurable marketing techniques ever created. We can know just about anything about how a subscriber reacts with our messages through email analytics. But despite all that information, email marketing analytics can also be confusing. Sometimes, they are even unreliable. To clear up some of that confusion, we wanted to give you a basic refresher course in email analytics. Most of you are far beyond email marketing 101, but it is surprising how many marketers can be just a wee bit hazy on the specifics of how email analytics work. That just may include you sometimes too. It’s also surprising how something as dry as email analytics can be so fraught with contention. Email marketers fight […]

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10 Tips to Make Your Emails Stand Out During The Holidays

A Tips Guide On How To Make Your Emails Stand Out There are a few things that people can expect with the holidays –cookies, presents, sales, and more marketing emails in their inbox. Marketers are busy little elves during November and December. Naturally, their job is to capitalize on increased spending during the holidays, so beefing up their email activity is a given. Surprisingly, consumers don’t seem to mind the increased influx of emails, because open rates actually improve during the holidays. According to SailThru, in 2013, click-to-open rates were highest during the weeks leading up to the Thanksgiving holiday and stayed steady at an average of just over 11% from November 11 to December 1. The week prior to […]

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52 Email Split Testing Ideas

Remember how Einstein reportedly said “The most powerful force in the universe is compound interest?" Ongoing testing leverages that force. If you could get just a 3% improvement per week from your email campaigns, what would that mean at the end of a year? Well, if you started out in January earning $100 per email, a 3% improvement per week would have your last email of December earning you $465.10. That’s more than a fourfold increase in sales from a very modest uptick every week. Who wouldn’t want to take a shot at that? With the New Year coming up fast, many of us are already planning January campaigns. To give you some inspiration for how to make 2015 the year […]

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The Truth About Email Deliverability

Uncovering How Your Sender Reputation Effects Email Deliverability There is no advertisement as powerful as a positive reputation traveling fast. An Email Statistics Report done by The Radicati Group, Inc. revealed that over 100 billion emails are sent and received per day, and the majority of that email traffic comes from business email. Out of those billions of emails sent, 70% will not make it to the inbox because of low Sender Scores. Most interestingly, 2% of emails sent from the most reputable email senders will fail to reach their destination. With these astounding stats, it’s no wonder that email marketing remains one of the top techniques to reach a consumer.  Now, let’s stop for a moment and think about […]

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The #1 Most Powerful Method Of Email Personalization – Dynamic Content

The "What, Why and How" Guide To Dynamic Content Boxes The world of marketing has experienced a paradigm shift. Years ago it was standard practice to send out a generalized offer or email newsletter to your whole subscriber list. How things have changed…now subscribers not only want tailored content based on their interests, they expect it. In a recent study by The Aberdeen Group, if you fail to personalize the content you send, your click through rates go down by about 14% and your conversion rates drop by 10% or more. Personalizing your email campaigns makes total sense, but it doesn’t always take priority when faced with real world, “I need it by yesterday” deadlines. So what’s the solution? What […]

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Webinar: How To Master Autoresponders In 20 Minutes

[ON-DEMAND EXPRESS WEBINAR]  How To Master Autoresponders In 20 Minutes Presented by Reggie Brady There is a lot of buzz about autoresponders and how using them can improve your email response rates and transform your subscribers into dedicated followers. In this quick-fire webinar, leading authority on Internet direct marketing, Reggie Brady explains how B2B marketers can create an effective autoresponder series based on tried and true strategies. In this 20-minute autoresponders webinar you will learn:  What autoresponders are and why are they important to your business Benefits of using them How to approach rules-based campaigns Importance of data analysis, targeting and A/B testing We’ll also share some real-world examples and leave you with a few great takeaways. Watch now to start understanding the […]

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Top 6 Neglected Email Marketing Tools

“37% of the companies using more than three-quarters of their email system’s functionality rated their ROI as ‘excellent.' Just like in the beautiful game, the more you use the experience at your disposal, the better your results!” Source Think about your email marketing strategy for a moment. Do you have a defined methodology in place or does your approach have room for improvement? Are you like most companies who focus primarily on content, design and when to send your email campaigns out? If so, you’ve only begun to tap into the remarkable marketing power of email marketing. Every day, potential customers evaluate Pinpointe's our email marketing solution. They ask questions about advanced features like autoresponders, trigger campaigns, A/B testing, and in-depth […]

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How To Update Your List Names and Add List Descriptions

To be compliant with our new forms changes (i.e. unsubscribe pages and subscriber preferences center), you need to update your list names and add list descriptions. Adding list descriptions is optional, but we recommend it, as it will give subscribers a clear understanding of what they are signing up for and/or unsubscribing to. Follow the step-by-step directions below to learn how to update your list names and add a list description: Go to the Contact Lists tab in your Pinpointe account Click the drop down arrow and select View Contact Lists Review your lists and click Edit (you'll find this to the far right of the list name) for each list you would like to edit Change your list name Be sure to use […]

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All New Subscription Preferences Center

You asked. We delivered. Introducing our new subscription preferences center. Many Pinpointe customers we talked to wanted a more flexible unsubscribe process AND an easy way for their subscribers to manage their subscription preferences. So, our development team went to work and updated both. Not only did we create a new and improved unsubscribe process, but we also launched an easy-to-use subscription preferences center. The new subscription preferences center allows you to: Choose the lists you want to include Choose the fields you want to include Change the order of the fields Modify the details of each field including: Make field required (yes or no) Make field hidden (yes or no) Label (how the field name shows up) Placeholder text Help text […]

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How To Create An Email Subscription Sign Up Form For Your Website

Are you looking for a simple way to grow your contact list? Adding an email subscription sign up form to your website is a great way to achieve this because it conveniently allows people to sign up for your email communications. By following a few simple steps, Pinpointe customers can easily generate the HTML code needed to add to a sign up form to any page on your website.  Note: Before you get started you should have already created a contact list in order to import contacts. For more information on how to create a contact list - watch “Managing Lists & Contacts.”  Your form can also collect other data about your contacts, including name, age and sex, state, etc. To set these parameters, you must first create a […]

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New Pinpointe Updates and Features (Version 4 – Nov. 2014)

Updated 10/20/2014 Our newest Pinpointe release (v4 – Nov. 2014) adds many new Pinpointe updates, features, enhancements, and improved email delivery!  The full list is included below. Pinpointe updates in v4 include two major new features that have been re-designed – both impact all customers. 1) The Unsubscribe Process & Features Based on extensive research in the efforts to improve campaign results and subscriber retention rates, the unsubscribe process has been modified. >>LEARN MORE 2)  Forms  Pinpointe forms have been enhanced to provide you with a lot more flexibility when creating customer preference centers and subscription sign up forms, which can be added to your website. Customer Subscription Preference Centers  >>LEARN MORE Subscription Sign Up Forms  >>LEARN MORE Other updates include… List Features / Enhancements Added “List Description” Fields […]

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Q & A: Understanding the New Changes To Pinpointe’s Unsubscribe Process & Features

Pinpointe Changed Their Unsubscribe Process and Features In October 2014 Pinpointe modified their unsubscribe process to help improve campaign results and improve subscribers’ retention rates.   The Q & A below covers many of the common questions you may have.   Q:  Why has Pinpointe changed the way their ‘unsubscribe’ feature works? A:   Up until now, Pinpointe has used an easy 1-click unsubscribe system. In our ongoing quest to offer the best email marketing solution in the market, we thought it necessary to provide you with a more flexible unsubscribe feature that reduces opt-outs and spam complaints, along with accidental unsubscribes.   Q:  What is the main difference between Pinpointe’s old and new ‘unsubscribe’ feature? A:  The unsubscribe feature is no longer just […]

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Webinar: How To Match Your Marketing Content To Your Sales Funnel

[ON-DEMAND MARKETING CONTENT WEBINAR]  How To Match Your Marketing Content To Your Sales Funnel Presented by Reggie Brady It’s often challenging for B2B marketers to identify where leads are in the sales cycle and how to determine when and what kind of content/offers those leads would best respond to. In this rapid-fire marketing content webinar, leading authority on Internet direct marketing, Reggie Brady provides marketers with a plan of action that will help identify where leads are in the sales cycle and how to develop a sequence of offers and communications to support those different stages. In this 20-minute Marketing Content Webinar:  Learn to leverage and map marketing content you already have Recognize the signals of where leads land in the sales […]

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4 Steps To Creating a Buyer Persona (Step-by-Step Guide)

Prior to joining the Pinpointe team, I was a marketing consultant. I thought I had a pretty good grasp on how to target prospects and create content that people wanted to read; but unfortunately I was leaving out an important element that was (and still is) unquestionably necessary when driving a successful inbound marketing strategy. About a year or so ago I was working with another marketing consultant on an email campaign and she sent me a link to view her client’s buyer personas. I was a bit embarrassed to admit to my fellow marketer that I had no clue what a buyer persona was. Therefore, I set out on a mission to get to know exactly what buyer personas are why […]

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3-Step Strategy: How to Engage Email Subscribers

Have you ever received a gift that was so thoughtful and personal that you just knew the individual who got it for you really put a lot of thought into it? By taking the extra time to think about your personal likes, needs, wants and desires, he or she was not only able to give you a unique gift that you were excited to receive, but also made you feel extra special. Wouldn’t it be awesome if you could create a similar feeling in your subscribers the moment they see an email from you in their inbox.  In general, your email subscribers receive your emails because they opted in to receive more information about your company, your industry, your partners, […]

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