email campaign is not performing
Email Response Rates
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What Should I Look at If My Campaign Isn’t Performing?

You’ve just created a stellar email campaign. You spent time crafting the right message, selecting appealing visuals and making sure your call to action stands out. You hit send and…nothing. Radio silence, or in this case, email silence. What happened? Why didn’t the email work? It’s a common problem. Many businesses create emails with high […]

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secrets of advanced social media
Online Marketing Best Practices, Webinars
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Webinar on 5.18.16 | Secrets of Advanced Social Media Marketing

It’s no longer enough to just “post a few times a day.” Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with news ways to help your business stay competitive. Take your social media to the next level with Pinpointe and marketing strategist, Michael Reynolds, in this live online event. We’ll cover advanced topics like: […]

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Heat Maps for your website and email campaigns
Email Response Rates, Pinpointe Features
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6 FAQs About Heat Maps for Your Website and Email Campaigns

What if there was a tool to help a business optimize its website and email campaigns? There is. What’s the tool? You’re probably thinking: A/B testing. While A/B testing is an amazingly effective tool, we’re talking about its older, sometimes-forgotten-about big brother, the heat map. With a heat map, businesses can see how readers view […]

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How to Woo email Subscribers-marketing-tips
Online Marketing Tips
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8 Marketing Tips To Woo New and Existing Email Subscribers

How do you woo someone you’re interested in? You might start by getting to know each other over coffee, and eventually progress to dinner. Dinner becomes a night on the town, and then you’re off to meet each other’s parents. Once you’re in a committed relationship, the wooing doesn’t stop…or atleast it shouldn't. Movie nights and […]

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The Psychology Behind Marketing-How to Write a Persuasive Email
Online Marketing Tips
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How to Write a Persuasive Email | The Psychology Behind Marketing

Do you ever notice how marketers are usually a certain breed? They are more personable, persuasive and great communicators. They have a natural tendency to greet you at the office and usually bring an fun energy to wherever they are. When it comes to writing a persuasive email, this is where they excel. In my experieince, […]

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tips To Spring Clean Your Email List
Email Delivery Tips, Email Marketing Best Practices
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7 Tips to Spring Clean Your Email List

Trees are budding, birds are chirping and there’s a fresh scent in the air. Spring is here. There’s something about this season that makes people want a fresh start, which is probably why 72 percent of Americans use this time for spring cleaning. While many clear closets, shine floors and remove year-old cobwebs, there’s an […]

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Adele Gude to Doing Email-on-demand webinar
Email Marketing Best Practices, Webinars
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On-Demand Webinar | Hello, it’s me…The Adele Guide to Email Marketing

Let's face it, Adele is an a-ma-zing singer, but is she amazing at email? It's debatable, but we think she would be. So, what can Adele teach us about how to do email better? Like Adele, email marketing has a ton of raving fans. More people are subscribing to and engaging with email campaigns than […]

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3 emails that generate more leads
Email Response Rates
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3 Emails That Generate More Leads

One of the trickiest tasks in business is finding new customers. From marquee signs to direct mail coupons, there are dozens of marketing tactics that businesses deploy to attract customers. One of the most common lead-generating strategies is email marketing. Seventy-eight percent of businesses use email to find qualided leads. So, what kinds of emails […]

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