Create-amazing-mobile-emails-webinar-pam-neely
Webinars
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[Free Webinar] How To Create Amazing Mobile Emails

Digestible Tips and Best Practices for Mobile Emails The age of desktop email marketing is over. Up to 70% of emails – depending on your target audience, product and email type – are opened on a mobile device. If your emails don’t look good on mobile devices (or worse, don’t work) there is no more […]

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email deliverability now personalized
Email Delivery Tips
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Email Deliverability is Personalized, and Other Revelations About How ISPs Make Decisions

There is a silent battle waging in our inboxes every day. Armed with ever more sophisticated tools, spammers and ISPs and other anti-spam entities fight to keep our inboxes clean. Sometimes marketers get caught in the crossfire, but more often than not, most of our emails get through. That’s thanks in part to some developments […]

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inbox placement vs deliverability
Email Delivery Tips
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Why You Want to Focus on Inbox Placement, Not Email Deliverability

Here’s a scary statistic: “Only 28% of all messages sent worldwide ever reach the inbox.” That's according to Return Path’s 2014 Sender Score Benchmark Report. Fortunately, those of us in North America do far better than the worldwide average. Of permission-based emails sent from North America, only one in six messages fails to reach the […]

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email marketing tricks pinpointe
Online Marketing Tips, Pinpointe Features
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12 Tested Email Marketing Tricks to Skyrocket Your Results

Need an edge? Need some awesome email marketing tricks? Who doesn’t? To help you get and keep your email marketing awesomeness we’ve gathered up the best, most-effective, so-good-they’re-almost-cheating tricks. Just don’t blame us if you break the server or blow through product inventory. You’ve been warned. 1) Use subject line testing tools to refine your […]

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ways to use autoresponders
Autoresponders and Drip Marketing
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[Autoresponders Infographic] 7 Ways to Use Autoresponders

Have you tried your hand at an email autoresponder series? Through they are being utilized more and more, autoresponders are still only used by about 50 percent of businesses. In a recent podcast on autoresponders with TechnologyAdvice, I provided an explanation on why autoresponders are underutilized – namely lack of time, lack of understanding, and a […]

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email blast
Email Marketing Best Practices
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Why “Email Blast” Embodies the Worst of Email Marketing

A friend of mine is a marketing coordinator at a real estate company. Part of her job is to send out a weekly email update. She calls it “the eblast”. Every time I hear this word, I twitch. So far I have refrained from telling her all the reasons I hate the term eblast or […]

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autoresponders-poscast-header
Autoresponders and Drip Marketing
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[Podcast] Past, Present, and Future of Autoresponders

How to Continuously Engage Your Prospects and Customers – A Podcast About Autoresponders Pinpointe's very own Content Marketing Manager, Eryn Branham, was a recent guest on the TechnologyAdvice Expert Interview Series to share her insight on the intersection of sales, marketing, and technology. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and […]

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25 Email Design Resources
Email Design Tips
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25 Email Design Resources to Help You Create Stunning Emails

Ever felt like your email design skills were a little weak? You’re not alone – even top email designers often feel like they ought to do better. And while we do have more pressure than ever to create great content that looks awesome, fortunately we also have many tools and email design resources to help […]

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