improving your reponse rate
Email Response Rates
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Practical Tips for Improving Your Response Rate | The Response Rate Primer

The concept of response rate is pretty easy, and it’s not a difficult metric to calculate. But how do you define a response? What constitutes a ‘good’ versus a bad response rate? How do you boost your response rate? Here’s a brief primer on response rates to help you answer these questions.    In their […]

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UX design
Email Design Tips, UX Email Design
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Delight Your Subscribers Through UX Design

What is UX Design? UX, or user experience, is just what it sounds like – the experience one has interacting with an object. UX principles ensure that a design is functional and purpose driven, giving users what they desire out of an interaction without encountering any unnecessary, distractions, obstructions, or difficulties in task completion. Good UX […]

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The ultimate guide to awesome landing pages-on-demand-webinar
Webinars
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ON-DEMAND WEBINAR: The Ultimate Guide to Awesome Landing Pages

Most landing pages are just plain lousy… From too many calls-to-action to a lack of focus that results in no actual conversions, most landing pages need help. So, how do you create landing pages that actually convert and drive business success? Join Pinpointe and sought after speaker, Michael Barber, in this on-demand webinar as we […]

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Is Your Email Marketing Improving Your Sales Cycle
Marketing Metrics and Analytics, Online Marketing Tips
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Is Your Email Marketing Improving Your Sales Cycle?

Five Underutilized Metrics That Truly Gauge Success or Failure While many outside the industry claim that email marketing is dead, those of us inside the industry know that email is alive and well. But how do you prove to the nay-sayers within your organization that email is improving the sales cycle? And even though for […]

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how to get to know your customers better
Marketing Metrics and Analytics, Marketing Strategy
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How to Get to Know Your Customers Better

Imagine having a crystal ball that could tell you everything and anything you wanted to know about your customers. If such a tool existed, you would be able to maximize your marketing ROI while developing an open line of communication with all of your customers and leads. With all of the analysis options available, getting […]

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do drip campaigns really work-pinpointe
Autoresponders and Drip Marketing
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Do Drip Campaigns Really Work?

Are you looking for a way to nurture leads, communicate regularly with your customers, increase sales or re-engage lost customers? If any of these common goals are on your to-do list, email drip campaigns could be your solution. What are drip campaigns? Simple put, drip campaigns are a series of emails that are sent out […]

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Assumptions You Can Make Based on Email Address
Email Marketing Lists
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Assumptions You Can Make Based on Email Addresses

What does your mother know about your subscriber's email addresses? Apparently, A LOT! Well, your mother may have said it best: “The way you present yourself says a lot about you.” The way an email address looks can say a lot about you too. As a marketer, it’s important to take notice of email addresses in […]

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