6 Tips to Drive Good Email Content Home

Good email content – take a swing at driving it home!   Good email content is a necessity, but your message as a B2B marketer is what makes you relevant to your prospects. Having a stellar and creative concept is one thing, but driving that message home to your target audience is another. Add these six tips to your email content strategy and reach your audience quicker and more effectively with your good email content!   1) Don’t think ‘Target Audience’, think ‘Person’ Even if you’ve worked with a certain industry for years and years, it doesn’t mean you can speak to the individual person who is making the buying decision in that industry. When you’re creating your email message, keep a […]

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b2b lead-generation manifesto

B2B Lead Generation Manifesto [Infographic]

Content for B2B marketing purposes has to be a lot of things, including remarkable, educational, and valuable. Only then, can you expect to draw in leads and keep those leads engaged. Yeah, it’s a lot of pressure and adding to that pressure are the millions of other businesses trying to do the exact same thing. But, if you follow a certain process to fully optimize your B2B marketing content strategy, you will have a much better chance of coming out ahead. Read on to master the B2B Lead Generation Manifesto that is…CONTENT MARKETING!

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Make Content Marketing a Success: Notable Reasons, Ways, and Times

Being a consumer has become much more work these days with so many resources at our fingertips. We are expected to do our research, especially if we have a company budget to keep in mind. Consumers crave content marketing for this exact reason – they need the facts, they need the numbers, and they need to feel comfortable before THEY decide to approach YOU. 4 More Reasons to Make Content Marketing a Priority It reduces website and page bounce rates. People visit your website for a reason and that content keeps them there to find more. It increases inbound traffic and drives new visitors to your website. Not only do people view video content, they respond to it as well. It’s […]

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Email Marketing is Undervalued

For some reason, the past few years have made marketers undervalue email and overvalue personalization of content through social media. Whatever the reason for this trend, a few important facts still hold true for email marketing for business communications. The 5 Facts of Email Marketing 2.2 billion people worldwide use email.   Email ads are effective in getting people to visit a company’s website.   Over the last 4 years, email advertising increased sales roughly by 7%.   Nearly 60% of all internet users check email before doing anything else online.   95% of email users subscribe to email marketing lists, which translates to more sales! Email brings marketing messages straight to consumers without requiring extensive research, saving consumer’s time […]

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Trigger Emails that Drive Revenues [Webinar]

Automated, triggered, sequential email campaigns ('autoresponders and triggers') tailored to known steps on your customers' journey, or even special occasions in your customers' lives, can significantly increase the response and ROI of your email marketing. And they're a lot easier than you think!

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In tis webinar from Target Marketing Magazine, Reggie Brady covers autoresponder / trigger campaigns for B2C (Business-to-Consumer) companies while Debra Ellis explains the benefits / strategies of email autoresponder sequences for B2B comapnies.  More…

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Secrets of Successful B2B Lead Generation [Webinar]

Secrets of Successful B2B Lead Generation from Pinpointe on Vimeo. Download PowerPoint     Here's the full recording and slides from our  recent Email Marketing Webinar, presented by guest presenter, Intenet strategist and copyrighter, Bob Bly.  Bob explains the 'Secrets of Successful B2B Lead Generation.'  You'll get a clear understanding of the Agora Model - a 'blueprint' methodology to help you grow your prospect database. You will learn proven strategies to get more prospects into your sales funnel. We'll show you multiple ways to grow your email list and your sales lead funnel. Here are some ot the top take-aways form this event. WHAT YOU WILL LEARN: – The 'Agora Model' – A proven 'Client Acquisition Process' to generate more leads – The chararacteristics of a […]

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Secrets of Successful Content Marketing [Webinar]

Increase Leads with Content-Based Marketing from Pinpointe on Vimeo. Download PowerPoint   Download Q and A  In our continuing series of Email Marketing Webinars, we are delighted to be joined by Intenet strategist and copyrighter, Bob Bly, to present 'Generate More Leads with Content Marketing'.  Offering white papers and other free content as premiums can double the response to your lead generation and email marketing campaigns. In this session, you will learn how to create free content offers that generate more leads while achieving other marketing objectives. WHAT YOU WILL LEARN: 5 reasons to offer free white papers in your marketing. The 4 characteristics of a successful offer. Choosing white paper titles and topics with the strongest appeal. Generate twice […]

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Beyond Click-Through Rates: Engagement Marketing

How do you measure the success of your email marketing campaigns? For years, marketers have trusted open and link click-through rates, unsubscribes and abuse complaints as a means of measuring the success of their campaigns.  Problem is, these metrics don’t always tell the complete story because they measure the performance of a single email campaign. If you are only interested in the results for 1 campaign – that's fine. But customers and relationships exist over time. Customers don’t only see a single campaign but a sequence of communication that they interact with over time. A campaign click rate or an average campaign click rate does not say how the customers are interacting as a whole. Moving beyond the basic metrics and taking a deeper […]

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sample email autoresponder

8 Tips for Better Autoresponder Welcome Emails

Autoresponder welcome emails are the "bait" that will determine whether you can reel those potential clients you have attracted to your business to your business through email subscription sign-ups, and convert them into customers. In case you’re not familiar, an email autoresponder is an email marketing message or a sequence of messages that get sent to subscribers in the order and frequency that you decide. Autoresponder welcome emails are usually sent right after a person signs up for your company’s marketing emails. And while new subscribers may be familiar with your business and product or service, the first email you send is your chance to really knock their socks off and convince them why your email messages are worth their time. Bob Bly, noted internet strategist, talks about using 'digital […]

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Webinar – Effective Ways to Generate Sales with Blogging

Webinar -Generate Leads with your Blog, LinkedIn and Email — Jeff Molander from Pinpointe on Vimeo     Download Slide Deck Successful social selling relies on creating irresistible curiosity. The more intense curiosity the more attention, response and leads generated. It really is that simple. In our interactive webinar next week. Jeff  will show us a strange, but effective place to start. Come learn a step-by-step system to net more customers by creating more confidence in them. What you will Learn: In practical, no-nonsense terms Jeff will show you a better way to: Generate leads and sales with blogging, using a repeatable, proven system Increase response rates by creating curiosity in customers  Apply social media to provoke more questions, leads & grow your list Avoid conventional […]

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Email Marketing – Delivery Insights [Infographic]

Email Marketing is still top dawn when it comes to online marketing performance. But navigating the seas off email delivery challenges can be difficult.   In our handy infographic here, we've highlighted the top steps you can take to improve your sending reputation — and increase the chance of getting to the inbox.   The time of day and day of the week can also dramatically impact overall email campaign response rates – see below for tips in when people are more likely to open and respond to email.  Keep in mind though – that every audience is different.  Best bet is to test different times to see what timing your audience prefers. You might also like our handy Infographic […]

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Blogging: 3 Dangerous Mistakes to Avoid

Blogging for sales leads can feel overwhelming. Do this, do that—and do it every day. We're bombarded with “must do's.” Where to start?  Blogging for sales leads can feel effortless and produce leads for you. But only if you ignore the bad advice we're being given and try something different.    As it turns out, many content marketing “experts” were wrong. Some of the best practices are preventing success. So here are 3 mistakes to absolutely avoid:   Blogging as often as possible—to increase chances of getting found in Google   Writing “epic content” (publishing only your very best)   Overlooking or not appreciating Google Authorship   Let's start with busting a popular myth: Blogging for sales leads demands LOTS […]

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The Biggest Content Marketing Lesson Learned (that nobody is talking about)

In the last few years what have we learned as content marketers? After all the articles, ebooks and YouTube videos have been published what did we learn—that we took action on and improved our businesses with? Content that grows a business makes prospects crave more content. Are you cranking-out engaging blog articles and hoping "they will come" only to have visitors come and leave? I know why. I learned the hard way myself. "Getting found" and "generating audience engagement" are just the beginning. Don't over-focus on this part. Yes, it is a lot of work and is critical to success. But getting a business lead challenges you to go further.  Let's discover how to start producing content that makes customers crave […]

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Essential Marketing Metrics – Beyond the Fluff (PART III)

This is a 3 part blog series that explores popular metrics for different avenues of online marketing, whether they matter for your business, and the one metric that rules them all.  If you are looking for an analytics tool to help you measure your online marketing, then you're in luck. There are hundreds, if not thousands that measure various online marketing strategies. Heck, there are hundreds that you can use just help you measure your Twitter activity. But the question is, which metrics are just for show and which ones actually affect your bottom line?  To view Part I – click here  |  To view Part II - click here PART II| SOCIAL METRICS When it comes to social media marketing, there […]

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Essential Marketing Metrics – Beyond the Fluff (PART II)

This is a 3 part blog series that explores popular metrics for different avenues of online marketing, whether they matter for your business, and the one metric that rules them all.  If you are looking for an analytics tool to help you measure your online marketing, then you're in luck. There are hundreds, if not thousands that measure various online marketing strategies. Heck, there are hundreds that you can use just help you measure your Twitter activity. But the question is, which metrics are just for show and which ones actually affect your bottom line?  To view Part I – click here PART II EMAIL METRICS Serious email marketers focus on a variety of metrics to determine the success of a […]

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