Is Your Email Marketing Improving Your Sales Cycle
Marketing Metrics and Analytics, Online Marketing Tips
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Is Your Email Marketing Improving Your Sales Cycle?

Five Underutilized Metrics That Truly Gauge Success or Failure While many outside the industry claim that email marketing is dead, those of us inside the industry know that email is alive and well. But how do you prove to the nay-sayers within your organization that email is improving the sales cycle? And even though for […]

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The ultimate guide to awesome landing pages
Webinars
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WEBINAR: The Ultimate Guide to Awesome Landing Pages

Most landing pages are just plain lousy… From too many calls-to-action to a lack of focus that results in no actual conversions, most landing pages need help. So, how do you create landing pages that actually convert and drive business success? Join Pinpointe and sought after speaker, Michael Barber, on August 17th as we look […]

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how to get to know your customers better
Marketing Metrics and Analytics, Marketing Strategy
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How to Get to Know Your Customers Better

Imagine having a crystal ball that could tell you everything and anything you wanted to know about your customers. If such a tool existed, you would be able to maximize your marketing ROI while developing an open line of communication with all of your customers and leads. With all of the analysis options available, getting […]

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do drip campaigns really work-pinpointe
Autoresponders and Drip Marketing
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Do Drip Campaigns Really Work?

Are you looking for a way to nurture leads, communicate regularly with your customers, increase sales or re-engage lost customers? If any of these common goals are on your to-do list, email drip campaigns could be your solution. What are drip campaigns? Simple put, drip campaigns are a series of emails that are sent out […]

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Assumptions You Can Make Based on Email Address
Email Marketing Lists
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Assumptions You Can Make Based on Email Addresses

What does your mother know about your subscriber's email addresses? Apparently, A LOT! Well, your mother may have said it best: “The way you present yourself says a lot about you.” The way an email address looks can say a lot about you too. As a marketer, it’s important to take notice of email addresses in […]

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email autoresonders set it and forget it
Autoresponders and Drip Marketing
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How Do I Set it and Forget it?

It doesn’t matter what kind of business you run, there’s never enough time or resources in a day to accomplish everything on your marketing to-do list. Attracting and retaining customers is an everyday effort, but let’s face it, businesses can’t focus 100% of their efforts on marketing alone. Not to worry. When it comes to […]

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calculating lead Cost
Marketing Metrics and Analytics, ROI
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Calculating Lead Cost: How Much Does Your Organization Spend to Generate A Lead?

In a recent survey, Lead Generation Poses Biggest Challenge for B2Bs, by BtoB Magazine, “generating more leads” was cited by B2B marketers as their number one challenge. There are many articles out there touting ways to quickly generate more leads – bur fewer sources that talk about what really matters: the cost of the leads you generate. Lead […]

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LANDING PAGE
Infographics, Landing Page Tips
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Landing Page Highway: An Animated Infographic

This animated landing page infographic from Email Monks was so awesome, we just had to share! Click on it to experience it's full awesomeness… Landing Page Highway: An Animated Infographic Click To Tweet  

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