5-facts-about-ab-testing
a/b testing, Email Marketing Best Practices, Split Testing
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5 Facts No One Ever Told You About A/B Testing

A/B testing gives you insight into what works best for your email marketing campaigns. However, lots of A/B tests generate flawed data that lead to poor strategic decisions. Usually, this comes from a misunderstanding of how to correctly begin-and end- an A/B test. These five A/B testing facts will help you understand how A/B testing works and […]

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infographic-email-marketing-statistics
Email Marketing Best Practices, Infographics
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40 Email Marketing Statistics You Need to Know

When used correctly, email marketing can do some amazing things, like generate $0.11 of revenue per email sent and grow your customer and leads database at a rapid pace.  Our friends over at EveryCloud put togther an infographic – The Giant Email Marketing Statistics Guide, which includes 40 email marketing statistics that will change the […]

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Lead Funnel Mapping Marketing Activities
Content Marketing, lead funnel, Online Marketing Tips
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Mapping Marketing Activities with an “Under the Sea” Lead Funnel

The over-arching goal of marketing can easily get overshadowed with the details, the numbers, the never-ending content demands. Still, every once in a while, marketers need to step back and remember the goal of marketing is to produce leads. Not only should your marketing produce leads. Those leads should be warm. In order to get […]

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beyond-a-b-split-testing-on-demand-webinar
Email Delivery Tips, Landing Page Tips, Webinars
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[On-Demand Webinar] Beyond A/B Testing: How to Take Your Split Tests to the Next Level

It’s a fact – split testing increases conversions… But in order to take full advantage of this powerful method, you have to fully understand what it is AND know what to test, who to test, when to test, and for how long. In this on-demand event, Pinpointe's Digital Marketing Strategist – Michael Pelosi – shows […]

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The Best Content Sales Funnel
Content Marketing, sales funnel
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The Best Content for Each Stage of Your Sales Funnel

A sales funnel, also sometimes referred to as a purchase or revenue funnel, is a consumer-focused marketing model which maps out the theoretical journey a customer take towards the purchase of a product or service.  While the definitions for sales funnels often uses the word "consumer," sales funnels are used in both the business-to-business (B2B) and […]

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improving your reponse rate
Email Response Rates
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Practical Tips for Improving Your Response Rate | The Response Rate Primer

The concept of response rate is pretty easy, and it’s not a difficult metric to calculate. But how do you define a response? What constitutes a ‘good’ versus a bad response rate? How do you boost your response rate? Here’s a brief primer on response rates to help you answer these questions.    In their […]

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