The #1 Most Powerful Method Of Email Personalization – Dynamic Content

The "What, Why and How" Guide To Dynamic Content Boxes The world of marketing has experienced a paradigm shift. Years ago it was standard practice to send out a generalized offer or email newsletter to your whole subscriber list. How things have changed…now subscribers not only want tailored content based on their interests, they expect it. In a recent study by The Aberdeen Group, if you fail to personalize the content you send, your click through rates go down by about 14% and your conversion rates drop by 10% or more. Personalizing your email campaigns makes total sense, but it doesn’t always take priority when faced with real world, “I need it by yesterday” deadlines. So what’s the solution? What […]

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Webinar: How To Master Autoresponders In 20 Minutes

[ON-DEMAND EXPRESS WEBINAR]  How To Master Autoresponders In 20 Minutes Presented by Reggie Brady There is a lot of buzz about autoresponders and how using them can improve your email response rates and transform your subscribers into dedicated followers. In this quick-fire webinar, leading authority on Internet direct marketing, Reggie Brady explains how B2B marketers can create an effective autoresponder series based on tried and true strategies. In this 20-minute autoresponders webinar you will learn:  What autoresponders are and why are they important to your business Benefits of using them How to approach rules-based campaigns Importance of data analysis, targeting and A/B testing We’ll also share some real-world examples and leave you with a few great takeaways. Watch now to start understanding the […]

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Top 6 Neglected Email Marketing Tools

“37% of the companies using more than three-quarters of their email system’s functionality rated their ROI as ‘excellent.' Just like in the beautiful game, the more you use the experience at your disposal, the better your results!” Source Think about your email marketing strategy for a moment. Do you have a defined methodology in place or does your approach have room for improvement? Are you like most companies who focus primarily on content, design and when to send your email campaigns out? If so, you’ve only begun to tap into the remarkable marketing power of email marketing. Pinpointe has potential customers evaluating our email marketing solution every day. They ask questions about advanced features like autoresponders, trigger campaigns, A/B testing, […]

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How To Update Your List Names and Add List Descriptions

To be compliant with our new forms changes (i.e. unsubscribe pages and subscriber preferences center), you need to update your list names and add list descriptions. Adding list descriptions is optional, but we recommend it, as it will give subscribers a clear understanding of what they are signing up for and/or unsubscribing to. Follow the step-by-step directions below to learn how to update your list names and add a list description: Go to the Contact Lists tab in your Pinpointe account Click the drop down arrow and select View Contact Lists Review your lists and click Edit (you'll find this to the far right of the list name) for each list you would like to edit Change your list name Be sure to use […]

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All New Subscription Preferences Center

You asked. We delivered. Introducing our new subscription preferences center. Many Pinpointe customers we talked to wanted a more flexible unsubscribe process AND an easy way for their subscribers to manage their subscription preferences. So, our development team went to work and updated both. Not only did we create a new and improved unsubscribe process, but we also launched an easy-to-use subscription preferences center. The new subscription preferences center allows you to: Choose the lists you want to include Choose the fields you want to include Change the order of the fields Modify the details of each field including: Make field required (yes or no) Make field hidden (yes or no) Label (how the field name shows up) Placeholder text Help text […]

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How To Create An Email Subscription Sign Up Form For Your Website

Are you looking for a simple way to grow your contact list? Adding an email subscription sign up form to your website is a great way to achieve this because it conveniently allows people to sign up for your email communications. By following a few simple steps, Pinpointe customers can easily generate the HTML code needed to add to a sign up form to any page on your website.  Note: Before you get started you should have already created a contact list in order to import contacts. For more information on how to create a contact list - watch “Managing Lists & Contacts.”  Your form can also collect other data about your contacts, including name, age and sex, state, etc. To set these parameters, you must first create a […]

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New Pinpointe Updates and Features (Version 4 – Nov. 2014)

Updated 10/20/2014 Our newest Pinpointe release (v4 – Nov. 2014) adds many new Pinpointe updates, features, enhancements, and improved email delivery!  The full list is included below. Pinpointe updates in v4 include two major new features that have been re-designed – both impact all customers. 1) The Unsubscribe Process & Features Based on extensive research in the efforts to improve campaign results and subscriber retention rates, the unsubscribe process has been modified. >>LEARN MORE 2)  Forms  Pinpointe forms have been enhanced to provide you with a lot more flexibility when creating customer preference centers and subscription sign up forms, which can be added to your website. Customer Subscription Preference Centers  >>LEARN MORE Subscription Sign Up Forms  >>LEARN MORE Other updates include… List Features / Enhancements Added “List Description” Fields […]

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Q & A: Understanding the New Changes To Pinpointe’s Unsubscribe Process & Features

Pinpointe Changed Their Unsubscribe Process and Features In October 2014 Pinpointe modified their unsubscribe process to help improve campaign results and improve subscribers’ retention rates.   The Q & A below covers many of the common questions you may have.   Q:  Why has Pinpointe changed the way their ‘unsubscribe’ feature works? A:   Up until now, Pinpointe has used an easy 1-click unsubscribe system. In our ongoing quest to offer the best email marketing solution in the market, we thought it necessary to provide you with a more flexible unsubscribe feature that reduces opt-outs and spam complaints, along with accidental unsubscribes.   Q:  What is the main difference between Pinpointe’s old and new ‘unsubscribe’ feature? A:  The unsubscribe feature is no longer just […]

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Webinar: How To Match Your Marketing Content To Your Sales Funnel

[ON-DEMAND MARKETING CONTENT WEBINAR]  How To Match Your Marketing Content To Your Sales Funnel Presented by Reggie Brady It’s often challenging for B2B marketers to identify where leads are in the sales cycle and how to determine when and what kind of content/offers those leads would best respond to. In this rapid-fire marketing content webinar, leading authority on Internet direct marketing, Reggie Brady provides marketers with a plan of action that will help identify where leads are in the sales cycle and how to develop a sequence of offers and communications to support those different stages. In this 20-minute Marketing Content Webinar:  Learn to leverage and map marketing content you already have Recognize the signals of where leads land in the sales […]

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4 Steps To Creating a Buyer Persona (Step-by-Step Guide)

Prior to joining the Pinpointe team, I was a marketing consultant. I thought I had a pretty good grasp on how to target prospects and create content that people wanted to read; but unfortunately I was leaving out an important element that was (and still is) unquestionably necessary when driving a successful inbound marketing strategy. About a year or so ago I was working with another marketing consultant on an email campaign and she sent me a link to view her client’s buyer personas. I was a bit embarrassed to admit to my fellow marketer that I had no clue what a buyer persona was. Therefore, I set out on a mission to get to know exactly what buyer personas are why […]

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3-Step Strategy: How to Engage Email Subscribers

Have you ever received a gift that was so thoughtful and personal that you just knew the individual who got it for you really put a lot of thought into it? By taking the extra time to think about your personal likes, needs, wants and desires, he or she was not only able to give you a unique gift that you were excited to receive, but also made you feel extra special. Wouldn’t it be awesome if you could create a similar feeling in your subscribers the moment they see an email from you in their inbox.  In general, your email subscribers receive your emails because they opted in to receive more information about your company, your industry, your partners, […]

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What You May Not Know About Purchased Email Lists

Using purchased email lists is NOT a good idea…here's why: The other day my doorbell rang. Not expecting any visitors, I peered out my window to see who it was. Standing at my door was a 20-something year old guy wearing a bright orange logoed shirt with a clipboard in hand. Naturally, I figured this guy was a salesman peddling something I probably wasn’t interested in, so I ignored his presence. Now, if I knew who was at my door and was expecting their visit, I would’ve welcomed them in and extended my hospitality. Email marketing works very much in the same way. When a contact signs up to receive your marketing communication, they’re opening their door and inviting you in […]

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Beyond Click-Through Rates: Engagement Marketing

How do you measure the success of your email marketing campaigns? For years, marketers have trusted open and link click-through rates, unsubscribes and abuse complaints as a means of measuring the success of their campaigns.  Problem is, these metrics don’t always tell the complete story because they measure the performance of a single email campaign. If you are only interested in the results for 1 campaign – that's fine. But customers and relationships exist over time. Customers don’t only see a single campaign but a sequence of communication that they interact with over time. A campaign click rate or an average campaign click rate does not say how the customers are interacting as a whole. Moving beyond the basic metrics and taking a deeper […]

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5 Critical Components of Email Design

You’ve worked hard on creating a captivating message for your email campaign. Now you need to compliment it with an engaging email design that looks professional and sends the right message about your company and the offer you’re promoting. By understanding the basics components of what goes into effective design, you will gain insight into what's involved in creating an attractive and effective email design that encourages positive action. There are basic building blocks of every design composition, whether it’s for an ad or an email. Some key components include: Composition Typeface (Fonts) Images Color Balance Each design component by itself evokes various emotions, yet together they create a greater message to the viewer. Keep this in mind when choosing […]

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