31 Blogs on Marketing Strategy

> > Download a pdf of the article If you're a marketer, your marketing strategy plays a big role in how you go to market to achieve your business goals. Even if you are a seasoned veteran, you may need a few tips, reminders, smart advice, or possibly just some inspiration, in creating your marketing strategy. We have reviewed a wide range of marketing strategy blogs and picked our favorites – 31 to be exact. These blogs have been proven to provide incredible insight into all things related to marketing and the tactics that will help you go to market and win the hearts (and dollars) of your customers. 1.     The 60 Second Marketer – http://60secondmarketer.com/blog/ Founded by Jamie Turner, this […]

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Top Independent Email Marketing Blogs

How often do you land on a great blog with a ton of relevant information that will actually help you? Normally, this doesn't happen all too often and is usually the result of hours of searching the web to find the information you are looking for, or just pure 'I just happened to click upon this' luck. Maybe you are having one of those 'lucky' moments right now… This blog article provides you with the mother lode of email marketing information. We have scoured the web (so you don't have to) to share with you our top (and favorite) email marketing blogs. From email deliverability to email design to research reports, this list covers it all. Do you have a favorite too that is not included in our […]

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Getting Started With Pinpointe In 15 Minutes or Less

CONGRATULATIONS… We're glad you've decided to choose Pinpointe, On-Demand, Inc. for your email marketing needs. At your fingertips is the unprecedented ability to create, manage and automate small to large-scale email marketing campaigns, mailing lists, and automatic responses. Sending your first email campaign is a simple task but requires some initial setup before you can begin. By following a few simple steps, you'll be on your way to sending your first email campaign. If you happen to get stuck along the way you can always reach out to our super, awesome support team or get some self-help through Pinpointe's online Support Center with Knowledgebase. GET HELP/SUPPORT Pinpointe provides you multiple ways to get support 24 hours a day, 7 days […]

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best time to send email

What’s The Best Day To Send Email Campaigns?

  What's the best day to send email campaigns? Ahhh, we've heard this question time and time again so we have gathered the data from over twenty email markting experts and have analyzed over 1 billion emails to find the answer. This is what we found… What's The Best Day To Send Email Campaigns? Drum roll please…and the winner is Tuesday…or is it Thursday? Heck, it could even be Saturday or Sunday. The truth is, there are so many contradictory resources out there, yet each have valid and useful points. Many are backed by extensive data based on send results to numerous clients and verticals; others use business logic. I’m sure you’re heard it or read from some marketer somewhere…it goes kind of like […]

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best time to send email

Best Time To Send Emails for B2B and B2C

The Best Time to Send Business-to-Business (B2B) vs. B2C Email  You should NEVER treat email marketing as a ‘one-size fits all’ effort because it just doesn't’t work! Business-to Business (B2B) email marketers use a different set of rules compared to Business-to Consumer (B2C) email marketers, including best email send days. To back this information up we pulled data from the Marketing Sherpa 2013 Email Marketing Benchmark Report, which analyzed the results of a survey sent to marketers across multiple industries in B2B and B2C markets. After looking at the breakout data, this is what the benchmark concluded around the best time to send emails for B2B and B2C: Sunday was the least effective email send day for B2C marketers, but only 23% rated it […]

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best time to send email

Best Time Of Day To Send Email

Defining The Best Time Of Day To Send Email Campaigns… Do you know when the best time of day to send email is? As a marketer, you need to be an expert on all things marketing. Yet many times, that’s easier said than done. The phrase ‘it depends’ comes into play more often than not because things change quickly in marketing; consumers change their behavior, marketing budgets increase/decrease, and goals or objectives fluctuate. In fact, there’s only one constant: marketing is a moving target…always. This is especially true for one of the more popular questions marketers hear, “When is the best time of day to send email campaigns to receive the best possible response?” And, you may have heard numerous […]

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best time to send email

The Best Time to Send Email Campaigns

The most comprehensive guide out there today to finding the best time to send email campaigns. Over 20 email marketing experts share their findings through comprehensive testing. Defining the BEST Time to Send Email Campaigns… Do you know when the best time to send email is? As a marketer, you need to be an expert on all things marketing. Yet many times, that’s easier said than done. The phrase ‘it depends’ comes into play more often than not because things change quickly in marketing; consumers change their behavior, marketing budgets increase/decrease, and goals or objectives fluctuate. In fact, there’s only one constant: marketing is a moving target…always. This is especially true for one of the more popular questions marketers hear, […]

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6 Tips to Drive Good Email Content Home

  Good email content is a necessity, but your message as a business marketer is what makes you relevant to your prospects. Having a stellar and creative concept is one thing, but driving that message home to your target audience is another. Add these six tips to your email content strategy and reach your audience quicker and more effectively with your good email content!   1) Don’t think ‘Target Audience’, think ‘Person’ Even if you’ve worked with a certain industry for years and years, it doesn’t mean you can speak to the individual person who is making the buying decision in that industry. When you’re creating your email message, keep a person or two in mind such as a 30 something […]

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b2b lead-generation manifesto

B2B Lead Generation Manifesto [Infographic]

Content for B2B marketing purposes has to be a lot of things, including remarkable, educational, and valuable. Only then, can you expect to draw in leads and keep those leads engaged. Yeah, it’s a lot of pressure and adding to that pressure are the millions of other businesses trying to do the exact same thing. But, if you follow a certain process to fully optimize your B2B marketing content strategy, you will have a much better chance of coming out ahead. Read on to master the B2B Lead Generation Manifesto that is…CONTENT MARKETING!

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Make Content Marketing a Success: Notable Reasons, Ways, and Times

Being a consumer has become much more work these days with so many resources at our fingertips. We are expected to do our research, especially if we have a company budget to keep in mind. Consumers crave content marketing for this exact reason – they need the facts, they need the numbers, and they need to feel comfortable before THEY decide to approach YOU. 4 More Reasons to Make Content Marketing a Priority It reduces website and page bounce rates. People visit your website for a reason and that content keeps them there to find more. It increases inbound traffic and drives new visitors to your website. Not only do people view video content, they respond to it as well. It’s […]

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Email Marketing is Undervalued

For some reason, the past few years have made marketers undervalue email and overvalue personalization of content through social media. Whatever the reason for this trend, a few important facts still hold true for email marketing for business communications. The 5 Facts of Email Marketing 2.2 billion people worldwide use email.   Email ads are effective in getting people to visit a company’s website.   Over the last 4 years, email advertising increased sales roughly by 7%.   Nearly 60% of all internet users check email before doing anything else online.   95% of email users subscribe to email marketing lists, which translates to more sales! Email brings marketing messages straight to consumers without requiring extensive research, saving consumer’s time […]

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Trigger Emails that Drive Revenues [Webinar]

Automated, triggered, sequential email campaigns ('autoresponders and triggers') tailored to known steps on your customers' journey, or even special occasions in your customers' lives, can significantly increase the response and ROI of your email marketing. And they're a lot easier than you think!

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In tis webinar from Target Marketing Magazine, Reggie Brady covers autoresponder / trigger campaigns for B2C (Business-to-Consumer) companies while Debra Ellis explains the benefits / strategies of email autoresponder sequences for B2B comapnies.  More…

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Secrets of Successful B2B Lead Generation [Webinar]

Secrets of Successful B2B Lead Generation from Pinpointe on Vimeo. Download PowerPoint     Here's the full recording and slides from our  recent Email Marketing Webinar, presented by guest presenter, Intenet strategist and copyrighter, Bob Bly.  Bob explains the 'Secrets of Successful B2B Lead Generation.'  You'll get a clear understanding of the Agora Model - a 'blueprint' methodology to help you grow your prospect database. You will learn proven strategies to get more prospects into your sales funnel. We'll show you multiple ways to grow your email list and your sales lead funnel. Here are some ot the top take-aways form this event. WHAT YOU WILL LEARN: – The 'Agora Model' – A proven 'Client Acquisition Process' to generate more leads – The chararacteristics of a […]

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Secrets of Successful Content Marketing [Webinar]

Increase Leads with Content-Based Marketing from Pinpointe on Vimeo. Download PowerPoint   Download Q and A  In our continuing series of Email Marketing Webinars, we are delighted to be joined by Intenet strategist and copyrighter, Bob Bly, to present 'Generate More Leads with Content Marketing'.  Offering white papers and other free content as premiums can double the response to your lead generation and email marketing campaigns. In this session, you will learn how to create free content offers that generate more leads while achieving other marketing objectives. WHAT YOU WILL LEARN: 5 reasons to offer free white papers in your marketing. The 4 characteristics of a successful offer. Choosing white paper titles and topics with the strongest appeal. Generate twice […]

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