webinar-5 Marketing Emails Your Business Should Be Sending
Webinars
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Webinar on 6.15.15| 5 Marketing Emails Your Business Should Be Sending

Many businesses send only eNewsletters and promotional emails… Yet, there are so many other different types of marketing emails that they could be sending – but don't.  If you’re looking to take your email marketing to the next level and really engage your subscribers, join Pinpointe and email marketing specialist Lisa Furgison McEwen in an […]

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segment your email subscribers
Online Marketing Tips
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Most Successful Ways to Segment Your Email Subscribers – B2B and B2C

Would you care about an email campaign that is promoting wool sweaters if you live in Phoenix, Arizona? Or, do you want to get an email on an event in Chicago if you live in Florida? Probably not. The message your sending to subscribers when you send them irrelevant information is, “You’re really not that […]

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email campaign is not performing
Email Response Rates
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What Should I Look at If My Campaign Isn’t Performing?

You’ve just created a stellar email campaign. You spent time crafting the right message, selecting appealing visuals and making sure your call to action stands out. You hit send and…nothing. Radio silence, or in this case, email silence. What happened? Why didn’t the email work? It’s a common problem. Many businesses create emails with high […]

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advanced social media secrets
Online Marketing Best Practices, Webinars
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On-Demand Webinar | Secrets of Advanced Social Media Advertising

It’s no longer enough to just “post a few times a day.” Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with new ways to help your business stay competitive. Take your social media to the next level with Pinpointe and marketing strategist, Michael Reynolds, in this on-demand event. This webinar covers advanced topics like: How […]

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Heat Maps for your website and email campaigns
Email Response Rates, Pinpointe Features
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6 FAQs About Heat Maps for Your Website and Email Campaigns

What if there was a tool to help a business optimize its website and email campaigns? There is. What’s the tool? You’re probably thinking: A/B testing. While A/B testing is an amazingly effective tool, we’re talking about its older, sometimes-forgotten-about big brother, the heat map. With a heat map, businesses can see how readers view […]

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How to Woo email Subscribers-marketing-tips
Online Marketing Tips
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8 Marketing Tips To Woo New and Existing Email Subscribers

How do you woo someone you’re interested in? You might start by getting to know each other over coffee, and eventually progress to dinner. Dinner becomes a night on the town, and then you’re off to meet each other’s parents. Once you’re in a committed relationship, the wooing doesn’t stop…or atleast it shouldn't. Movie nights and […]

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The Psychology Behind Marketing-How to Write a Persuasive Email
Online Marketing Tips
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How to Write a Persuasive Email | The Psychology Behind Marketing

Do you ever notice how marketers are usually a certain breed? They are more personable, persuasive and great communicators. They have a natural tendency to greet you at the office and usually bring an fun energy to wherever they are. When it comes to writing a persuasive email, this is where they excel. In my experieince, […]

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tips To Spring Clean Your Email List
Email Delivery Tips, Email Marketing Best Practices
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7 Tips to Spring Clean Your Email List

Trees are budding, birds are chirping and there’s a fresh scent in the air. Spring is here. There’s something about this season that makes people want a fresh start, which is probably why 72 percent of Americans use this time for spring cleaning. While many clear closets, shine floors and remove year-old cobwebs, there’s an […]

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